ADIDAS SUPERSTAR CAMPAIGN STARS STORMZY, BELLINGHAM, KEOGHAN

Summary:

• Adidas launches new campaign featuring Stormzy, Jude Bellingham and Barry Keoghan wearing classic Superstar sneakers
• The campaign showcases two monochromatic versions of the 1969 basketball shoe design
• Stars also wear re-released Firebird tracksuits from 1967 in black and white photography

Adidas has launched a new campaign featuring the Superstar sneaker with high-profile celebrities from sports, music, and entertainment. The campaign stars English rapper Stormzy, Real Madrid midfielder Jude Bellingham, Irish actor Barry Keoghan, singer Olivia Dean, and German footballer Florian Wirtz.

The Superstar first appeared in 1969 as a basketball shoe. Over five decades, the design has remained popular across different generations and subcultures. The shell-toe sneaker moved beyond basketball courts to become a staple in streetwear and popular culture.

This campaign features black and white photography that references the shoe's original colorway. Adidas has released two monochromatic versions of the Superstar for this collection. The stark visual approach emphasizes the shoe's classic design elements, including the three stripes and distinctive shell toe.

Each celebrity in the campaign also wears the Firebird tracksuit, which Adidas first introduced in 1967. The tracksuit originally served basketball players but later became popular among streetwear enthusiasts. The garment features the brand's signature three stripes and has maintained its appeal across multiple decades.

Stormzy, known for hits like "Big for Your Boots" and "Vossi Bop", represents the music industry in the campaign. Bellingham, who plays for England's national team and Real Madrid, brings sports credibility. Keoghan, who appeared in films like "The Banshees of Inisherin" and "Saltburn", adds entertainment industry appeal.

The campaign highlights how these archive pieces have transcended their original basketball purpose. Both the Superstar and Firebird tracksuit have become symbols in popular culture, worn by everyone from skate park regulars to A-list celebrities.

Adidas positions this campaign as a celebration of the Superstar's legacy. The brand emphasizes how each generation has reinterpreted the design while maintaining its core aesthetic. The monochromatic approach creates a timeless feel that connects the shoe's past with its present relevance.

The photography focuses on the products themselves rather than elaborate styling or settings. This stripped-down approach lets the design details speak for themselves. The black and white treatment removes distractions and highlights the shoes' form and the tracksuit's clean lines.

By featuring talent from different creative fields, Adidas demonstrates the Superstar's broad cultural reach. The shoe appeals to musicians, athletes, and actors alike, showing its versatility across different lifestyle contexts.

The campaign reinforces the Superstar's status as a design classic that continues to find new audiences. While maintaining its original silhouette, the shoe adapts to contemporary fashion trends and cultural movements.