This article features an in-depth interview with Lola Catala and Carola Quaglia, co-founders of sustainable fashion brand Canto Primo. The piece explores their journey from traditional fashion roles to creating a brand that combines upcycling with literary inspiration from Dante's Divine Comedy. The founders discuss their zero-tolerance stance on fast fashion, their creative process of transforming waste materials into unique pieces, and their vision for more conscious consumption. The article includes embedded media content and images showcasing their work, and concludes with information about their upcoming collaboration with Italian knitwear manufacturer Oscalito.

Fashion

CANTO PRIMO: A NEW NARRATIVE IN SUSTAINABLE FASHION

Meet Canto Primo founders Lola and Carola, who use Dante's Divina Commedia to inspire sustainable upcycled fashion that challenges fast fashion.

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