PUMA PARTNERS WITH CA7RIEL & PACO AMOROSO

Summary:

• Puma announced a clothing partnership with Argentine musicians Ca7riel and Paco Amoroso.
• The duo receives custom stage outfits featuring vintage Puma pieces for their 2026 global tour.
• The collaboration targets audience growth across Latin America and North America.

Global sports brand Puma announced a formal partnership with Argentine musicians Ca7riel & Paco Amoroso on September 8, 2026. The duo blends music and fashion across Latin pop culture. Nadia Kokni serves as Puma VP of Brand Marketing. She notes the artists follow their own creative intuition while altering standards in music and fashion. You see this approach reflected in their live performances. Their popularity expanded globally without relying on traditional radio success.

The agreement focuses on co-designing custom stage clothing for their 2026 global tour. Each look integrates vintage Puma pieces into the wardrobe. The duo debuted these custom outfits during their New York show on June 19. They introduced additional bespoke looks in Mexico City and Barcelona. You will spot more custom designs as the tour continues through the year. The artists mentioned they always mix their own style with vintage clothing.

Puma operates from headquarters in Herzogenaurach, Germany. Founded in 1948, the company designs footwear and apparel for global consumers. The corporate group owns Cobra Golf and stichd alongside the main brand. They distribute performance products across more than 120 countries and employ over 20,000 people. Puma holds a strong archive of legacy products like the Suede and the Speedcat. You find these historical elements heavily integrated into the new stage outfits for Ca7riel and Paco Amoroso.

Puma plans to expand the relationship with Ca7riel and Paco Amoroso through future shows and activations. The brand targets regions offering strong growth opportunities. The strategy concentrates specifically on Latin America and North America to build long-term value for both parties. This collaboration aligns with Puma values of supporting creativity and risk-taking. You see these new clothing configurations in upcoming cities as the tour progresses.