ALO RELEASES FALL CAMPAIGN WITH KENDALL JENNER

Summary:

• ALO launches Fall 2025 campaign titled "Luxury Is Wellness" with partner Kendall Jenner
• Campaign was photographed at Amangiri resort in Utah's desert landscape
• Jenner contributed to creative direction, bringing her minimalist aesthetic to the project

ALO has released its Fall 2025 campaign, titled "Luxury Is Wellness", featuring brand partner Kendall Jenner. The Los Angeles-based activewear company selected the Amangiri resort in Utah as the backdrop for the seasonal collection debut.

The photographic series shows Jenner in various settings across the resort property. She appears in natural desert environments and on horseback in select frames. The images capture her performing mindful movements against the Utah landscape.

Jenner took an active role in shaping the campaign's creative direction. Her involvement extended beyond modeling to include input on visual concepts and execution. The brand credits her minimalist approach as a defining element of the final result.

The campaign positions wellness as a form of luxury. This framing aligns with ALO's broader positioning in the activewear market. The company has built its identity around merging athletic functionality with lifestyle appeal.

Amangiri provided multiple environments for the shoot. The resort sits within Utah's desert region, offering dramatic geological formations and open spaces. These natural elements feature prominently throughout the campaign imagery.

The visual narrative presents wellness through physical movement and environmental connection. Jenner's interactions with the landscape form the core of this storytelling approach. The equestrian elements add variety to the movement vocabulary presented.

ALO describes the partnership with Jenner as ongoing. She has worked with the brand in previous campaigns and maintains a relationship with the company. This continuity allows for deeper integration of her personal aesthetic into brand projects.

The Fall 2025 collection reflects seasonal transitions in both color palette and fabrication. Desert tones and neutral shades dominate the pieces shown in campaign images. The designs balance coverage with breathability, addressing autumn temperature shifts.

Photography emphasizes natural light and minimal post-production styling. This approach supports the campaign's wellness messaging by presenting an unfiltered visual language. The technical execution mirrors the minimalist creative direction.

The campaign materials will appear across multiple channels. Digital platforms will host the primary distribution, with select print placements in targeted publications. Social media rollout began concurrent with the official announcement.

ALO has expanded its market presence over recent years. The brand now operates retail locations alongside its direct-to-consumer online platform. International distribution has grown, extending beyond the company's California origins.

The wellness positioning distinguishes ALO within the competitive activewear category. While technical performance remains essential, the brand emphasizes lifestyle integration and mindful practice. This dual focus appeals to consumers seeking both function and aesthetic alignment.

Jenner's involvement brings significant reach to the campaign. Her social media following and fashion industry profile amplify brand messaging. The partnership represents a strategic alignment of personal brand values with corporate identity.

The Amangiri location choice adds aspirational elements to the campaign narrative. The resort draws visitors seeking desert seclusion and wellness programming. This context reinforces the campaign's core themes without explicit messaging.

Fall 2025 collection pieces shown in the campaign include leggings, sports tops, outerwear, and transitional layers. Fabrics demonstrate technical properties while maintaining refined aesthetics. The range addresses multiple activity levels from casual wear to focused practice.