AMIRI PARTNERS WITH FC BARCELONA

Summary:

• AMIRI becomes FC Barcelona's official formalwear partner starting winter 2025
• The brand will create custom suits for male and female players plus club executives
• Designs draw from Barcelona's traditional blue and red colors with navy as the primary tone

FC Barcelona and AMIRI have announced a new partnership that positions the Los Angeles-based fashion house as the club's official formalwear supplier. The arrangement takes effect this winter.

The agreement brings together a relatively young luxury brand with a 125-year-old football institution. AMIRI will design and produce tailored clothing for players from both men's and women's teams, along with club management.

Manel del Río, CEO of FC Barcelona, addressed the partnership: "This alliance with AMIRI represents a link between two institutions that share the same ambition: excellence, creativity and attention to detail. At FC Barcelona we believe elegance forms part of how we represent the club, on and off the field. AMIRI brings a contemporary vision of craftsmanship and style that aligns with our identity and the values that define us as an institution. Together we project a global image of innovation and sophistication, values we identify with deeply."

Mike Amiri, the brand's founder, spoke about the connection between his work and football: "Football and fashion share the same spirit, born from passion, precision and creativity. Both represent mastery of one's craft and personal expression through movement and form. Collaborating with FC Barcelona allows AMIRI to reflect this same pursuit of excellence through our tailoring. This collaboration with Barça celebrates common values."

The partnership marks another intersection between fashion and sports, two industries that have developed close ties in recent years. For AMIRI, the deal provides visibility on a global stage. For Barcelona, the arrangement offers a modern approach to team presentation.

Mike Amiri's tailoring expertise will shape the collection. The designer plans to draw directly from Barcelona's famous blaugrana colors. Navy blue will serve as the primary tone throughout the wardrobe.

The collection includes several key pieces. Double-breasted wool coats form the foundation of the formal looks. Tailored blazers provide structure, while pinstriped trousers with a slight flare add a contemporary touch. The range also features lightweight knitwear with athletic silhouettes, designed to bridge formal and casual aesthetics.

Poplin shirts will pair with burgundy ties and gold tie clips, incorporating Barcelona's traditional red into the accessories. The overall aesthetic balances classic tailoring techniques with modern proportions and details.

The partnership reflects both organizations' positions. Barcelona maintains its status as one of football's most recognized clubs, with a fan base that extends across continents. AMIRI, founded in 2014, has built a reputation for combining American rock aesthetics with luxury craftsmanship.

For Barcelona, the deal extends beyond simple uniform provision. The club views formal presentation as part of its institutional identity. Players and staff represent the organization in various settings, from match days to official events and travel.

AMIRI gains access to a platform that reaches millions of football fans worldwide. The brand's designs will appear in pre-match arrivals, press conferences, and official club functions. This exposure differs from traditional fashion marketing channels.

The winter 2025 launch gives both parties time to develop the full collection. Players from both squads will wear the designs, creating consistency across the club's public image.

This type of arrangement has become common in top-tier football. Clubs increasingly partner with fashion brands to professionalize their off-field appearance. The collaborations serve dual purposes: clubs gain sophisticated wardrobes, while brands access new audiences.

Barcelona's partnership with AMIRI follows this trend while adding its own character. The focus on tailored clothing reflects the club's emphasis on presentation and tradition, even as the designs incorporate contemporary elements.