Summary:
- Dior Addict 2026 collection features three new perfumes: Rosy Glow, Peachy Glow, and Purple Glow, created by perfumer Francis Kurkdjian
- Anya Taylor-Joy, Jisoo, and Willow Smith serve as brand ambassadors for the collection, which launches December 26, 2025
- New Lip Glow Oil shades debut in Sparkly, Glaze, and Juicy finishes
The Dior Addict 2026 collection arrives with three new fragrances and lip products. Dior Perfumes selected Anya Taylor-Joy, Jisoo, and Willow Smith to represent the line. The collection becomes available December 26, 2025 on Dior.com.
Francis Kurkdjian developed three perfumes for the collection. Rosy Glow, Peachy Glow, and Purple Glow each offer distinct scent profiles. The fragrances aim to provide options for different preferences within the Addict line.
Taylor-Joy discusses her relationship with makeup in the context of her acting career. She notes how makeup serves as a tool for character transformation in her professional work. This connection extends beyond the set into her personal life. "I first fell in love with makeup through my work, as a way of transforming into character. I still love and appreciate that ritual, whether it's getting ready to go out with friends or stepping on set", Taylor-Joy states.
The campaign positions self-transformation as a form of artistic discipline. Photographer Drew Vickers captured the campaign imagery. His visuals emphasize color and the concept of personal change. The campaign messaging focuses on individual interpretation of beauty standards.
Peter Philips, Dior's Creative and Image Director, created new Lip Glow Oil shades for the collection. The oils come in three finishes. Sparkly and Glaze represent new additions to the product line. Juicy remains from previous collections. The oils complement the fragrance releases.
The three ambassadors bring different backgrounds to the campaign. Taylor-Joy works primarily in film, with recognition from major award ceremonies. Jisoo holds prominence in South Korean entertainment. Willow Smith maintains presence in music and fashion. Dior selected these figures to reach varied audiences.
The campaign film accompanies still photography. The short film expands on themes present in the print imagery. Both formats explore transformation and personal expression through beauty products. The visual approach uses color as a central element.
Dior positions the Addict line as accessible luxury. The collection targets consumers who want prestige beauty products. The December 26 release date places the launch between major retail periods. Initial availability through Dior.com suggests a direct-to-consumer strategy before broader distribution.
The fragrance trio follows Dior's recent approach to scent development. Kurkdjian's involvement aligns with industry trends toward perfumer recognition. His work on these three scents adds a notable signature to the collection.
The Lip Glow Oil expansion builds on an existing product category within Dior beauty. Adding two new finishes while maintaining the original creates options without eliminating familiar choices. This approach balances innovation with continuity.
The campaign materials emphasize personal choice in beauty routines. This positioning differs from prescriptive beauty marketing. The messaging suggests that transformation means different things to different people. Each ambassador brings their own perspective to this theme.
Dior continues to invest in multi-product launches that combine fragrance and color cosmetics. The Addict 2026 collection follows this pattern. The coordination between perfume and lip products creates a cohesive seasonal offering.
Staff
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