Summary:
- AWGE showed its third collection in Manhattan, exposing backstage preparation as part of the runway presentation
- Models stopped for visible hair and makeup touch-ups during their walks while screens showed behind-the-scenes footage
- The collection mixed A$AP Rocky's fatherhood theme with motorsport style and debuted new PUMA sneaker collaborations
AWGE brought its Fall/Winter 2026 collection to downtown Manhattan during New York Fashion Week. The presentation rejected standard fashion show formats. What typically happens out of sight became the center of attention.
Models walked to glam stations set up on the runway. Stylists worked on hair and makeup while attendees watched. Screens displayed raw footage from backstage areas. The setup eliminated separation between finished presentation and preparation work.
This approach changed how people experience a fashion show. Instead of seeing only the polished result, viewers watched the construction process happen in real time. The chaos of getting ready became part of the story AWGE wanted to tell.
The collection reflected A$AP Rocky's life as a parent. Models carried custom baby holders and pushed strollers down the runway. These items appeared next to clothes inspired by racing culture. The contrast between family objects and speed-focused design created an unexpected combination.
Motorsport references showed up throughout the presentation. Looks featured racing-inspired pieces and accessories tied to track culture. The Oil Can Bag referenced pit stop equipment. A Racing Hoodie brought performance wear into street style context.
PUMA collaborated with A$AP Rocky on multiple footwear designs shown during the event. The Mostro 3.D Mule introduced a new silhouette. The Mostro Lenticular appeared as a runway-only style. These designs pushed the Mostro line into different territory.
The Straycat marks another chapter in the ongoing A$AP Rocky and PUMA partnership. This sneaker will release to the public later in 2026. Other footwear from the show remains without confirmed retail dates.
AWGE has now presented three collections since its formation. Each show has experimented with presentation format. This season focused on transparency and process rather than mystery and exclusivity.
The decision to show preparation work alongside finished looks fits current interest in authenticity. Fashion increasingly values behind-the-scenes content. AWGE made that content the main attraction instead of supplementary material.
Baby carriers and strollers on a runway break from typical fashion week content. These items connected the collection to A$AP Rocky's personal experience. Fatherhood became a design influence rather than something kept separate from creative work.
The motorsport theme provided visual consistency. Racing culture has influenced streetwear for years. AWGE's interpretation brought that influence forward through specific accessories and styling choices.
Live glam stations added unpredictability to the show. Models looked different at the start and end of their walks. This evolution happened in front of attendees rather than behind closed doors.
The AWGE Fall/Winter 2026 collection does not have a release date yet. Information about which pieces will reach retail and when remains unannounced. The A$AP Rocky x PUMA Straycat will launch this fall. Select footwear styles from the presentation will also release during that timeframe.
The presentation took place in Manhattan's downtown area. The location fit AWGE's street-level approach to fashion. New York Fashion Week provided the platform, but the show operated outside traditional runway conventions.
Fashion shows typically hide the work required to create them. Designers present a finished vision. AWGE inverted this structure. The work became the vision. Models, stylists, and process shared equal importance with the clothes themselves.