[Fashion]

ASICS AND COMPLETEDWORKS RELEASE GEL-KAYANO 20 COLLABORATION

ASICS SportStyle and Completedworks partner on a limited edition GEL-KAYANO 20 sneaker for the Crafts for Mind initiative.

A photograph shows a pair of ASICS GEL-KAYANO 20 sneakers modified with sculptural jewelry elements like pearls and floral motifs.
ASICS
A photograph shows a pair of ASICS GEL-KAYANO 20 sneakers modified with sculptural jewelry elements like pearls and floral motifs.
ASICS
A photograph shows a pair of ASICS GEL-KAYANO 20 sneakers modified with sculptural jewelry elements like pearls and floral motifs.
ASICS
A photograph shows a pair of ASICS GEL-KAYANO 20 sneakers modified with sculptural jewelry elements like pearls and floral motifs.
ASICS
A photograph shows a pair of ASICS GEL-KAYANO 20 sneakers modified with sculptural jewelry elements like pearls and floral motifs.
ASICS
A photograph shows a pair of ASICS GEL-KAYANO 20 sneakers modified with sculptural jewelry elements like pearls and floral motifs.
ASICS

Summary:

  • Completedworks modifies the ASICS GEL-KAYANO 20 with handcrafted jewelry elements for its first sneaker collaboration.
  • The project launches on February 21 2026 during London Fashion Week at Dover Street Market and online.
  • Sale proceeds support mental wellbeing through the Yorkshire Sculpture Park Community Programme.

London jewelry brand Completedworks enters the footwear space through a collaboration with ASICS SportStyle. This partnership uses the GEL-KAYANO 20 silhouette as a base for sculptural modification. The project functions under the ASICS Crafts for Mind initiative. This program focuses on mental wellbeing through creative practice.

Anna Jewsbury leads the design process from the Completedworks studio in London. The team handcrafts each pair. They apply signature brand motifs to the technical running shoe. These additions include mismatched gems and pearlescent bows. The sneakers also feature floral elements. This design choice places delicate ornamentation on a performance archive model from the early 2000s.

The collection consists of three designs. These come in black and white colorways. These shoes serve as art pieces rather than standard athletic gear. The materials require specific care. Wearing them involves a risk of damage due to the delicate nature of the jewelry attachments. Users should note the potential for color transfer or fading when the shoes touch other materials.

A portion of the sales goes toward the Yorkshire Sculpture Park Community Programme. This program partners with Appletree Community Garden to provide artist led activities. These efforts aim to build connections to nature and support emotional health. This charitable aspect aligns with the ASICS Sound Mind Sound Body philosophy.

The official release happens on February 21 2026. The shoes debut at the Completedworks London Fashion Week show at 12pm GMT. Sales begin at 2pm GMT on the same day. You will find them at Completedworks.com and Dover Street Market London. The retail price is 225 Pounds or 270 Euros or 300 Dollars. Distribution expands to Dover Street Market locations in Paris and Ginza during March.

Completedworks started in London in 2013. The brand focuses on jewelry and homeware. It uses recycled and renewable resources for its products. Notable figures like Sofia Coppola and Julianne Moore wear its designs. The brand is a regular participant on the London Fashion Week schedule.

ASICS SportStyle continues its Crafts for Mind series with this release. The initiative supports balance and mental health. By turning a functional trainer into a sculptural object, the brands look at how footwear fits into different parts of life. The project emphasizes the contrast between practical trainers and ornate decoration.

Kristin Kaye

Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.

Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.

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