Summary:
- Bad Bunny released the official trailer for Super Bowl LX Halftime Show on January 16, 2026, filmed in Puerto Rico featuring the artist performing "BAILE INoLVIDABLE" beneath a Flamboyant tree
- The performance takes place February 8, 2026 at Levi's Stadium in Santa Clara, California, making Bad Bunny the first Latin artist to headline the show as a solo performer
- Apple Music offers companion playlists including Bad Bunny Essentials and DNA of DtMF featuring Puerto Rican music selections, plus Apple Music Sing for lyric translation and vocal adjustment
Bad Bunny and Apple Music released the trailer for the Super Bowl LX Halftime Show on January 16. The production was filmed entirely in Puerto Rico and shows the artist performing beneath a Flamboyant tree, a recognized symbol of the island.
The video features Bad Bunny dancing to his track "BAILE INoLVIDABLE". The setting draws attention to Puerto Rican cultural elements through its location and visual choices. The Flamboyant tree serves as a focal point throughout the footage.
The performance is scheduled for February 8, 2026 at Levi's Stadium in Santa Clara, California. This marks the first time a Latin artist will headline the Super Bowl halftime show as a solo performer. The announcement positions Bad Bunny as the central figure for one of the most watched annual entertainment events in the United States.
Apple Music sponsors the halftime show and has created supporting content for the performance. The platform added the Bad Bunny Essentials playlist, which compiles key tracks from the artist's catalog. A second playlist, DNA of DtMF, features Puerto Rican music selections chosen by the artist, whose birth name is Benito Antonio Martínez Ocasio.
The streaming service also activated its Apple Music Sing feature for Bad Bunny's music. This tool allows users to adjust vocal levels in songs and access translated lyrics. The feature aims to make the artist's Spanish-language music more accessible to non-Spanish speakers.
The trailer positions the upcoming performance around themes of collective participation and cultural representation. The Puerto Rico filming location connects the show to Bad Bunny's origins and the broader Latin music community. The artist has maintained strong ties to the island throughout his career, frequently referencing Puerto Rican culture in his music and public statements.
Super Bowl halftime shows typically draw viewership numbers exceeding 100 million people. The 2025 Super Bowl halftime show attracted approximately 129 million viewers according to broadcast data. Bad Bunny's performance will reach a global audience across multiple continents.
The artist has achieved commercial success in both Latin and mainstream markets. His albums have topped charts in the United States and internationally. Spotify data shows Bad Bunny held the position of most-streamed artist globally for multiple consecutive years.
The selection of Bad Bunny reflects ongoing changes in American music consumption patterns. Latin music has grown its market share in the United States over the past decade. Streaming platforms report increased listener engagement with Spanish-language content across demographic groups.
Levi's Stadium has hosted the Super Bowl twice before, in 2016 and now for the 2026 game. The venue holds approximately 68,500 people for football games. The halftime show production typically involves months of preparation, technical rehearsals, and coordination with broadcast teams.
Apple Music entered its partnership with the NFL for halftime show sponsorship in 2023, replacing Pepsi's longstanding association with the event. The technology company uses the platform to promote its music streaming service and related features.
Bad Bunny's trailer release follows the standard promotional timeline for Super Bowl halftime shows. Previous headliners have released similar content in the weeks leading up to the game. The promotional period allows artists to build anticipation and direct attention to their music catalogs.
The February 8 performance will take place during Super Bowl LX, which features the championship game of the NFL season. The game and halftime show together form one of the most significant single-day media events in sports and entertainment.
Maya Torelli
Straddling the worlds of art and communication, this creative professional established People in 2009, a content agency specializing in the fusion of words and visuals. Over the years, her work has spanned a variety of projects, including magazines and documentary films. Beyond her commercial endeavors, she dedicates herself to exploring the nature of imagery, with a particular focus on its interplay with other media forms, especially music. Her passion for music not only fuels her writing but also deeply influences her work as a filmmaker, shaping both her documentaries and video installations. With a voracious appetite for knowledge across philosophy, sociology, anthropology, and various scientific disciplines, she weaves these diverse interests into a unique, interdisciplinary approach to content creation, perspective-taking, and writing.