Summary:
- Barbour and Baracuta release their third seasonal collaboration for Autumn Winter 2025, expanding their partnership with outerwear, clothing and accessories
- The collection draws from Northern Soul culture of the 1960s-80s, when Baracuta's G9 jacket became a staple among Wigan Casino attendees and British subcultures
- Photographer Normski captured the campaign at Jumbi in Peckham, featuring artist Goya Gumbani to connect fashion with musical heritage
Two British heritage brands have joined forces for the third consecutive year. Barbour and Baracuta unveiled their Autumn Winter 2025 collection on November 4th, building on previous collaborations from 2023 and 2024.
The collection centers on Northern Soul, a music and dance movement that flourished in Northern England from the 1960s through the 1980s. Baracuta's G9 jacket became synonymous with this scene, worn by attendees at Wigan Casino and adopted by bands including Small Faces and The Who during the 1970s.
John Barbour founded Barbour in 1894 at South Shields Market Place. The Miller Brothers established Baracuta in Manchester in 1937. Both companies shared a goal: creating durable clothing to withstand British weather. Fishermen, sailors and mariners formed Barbour's initial customer base. Baracuta focused on distinctive outerwear with technical features.
The current range includes several jacket styles. The Porton Wax Jacket reinterprets Baracuta's original G9 design with a short cut and umbrella back. The waterproof feature helps shed rainwater. Barbour added signature details to create a modern version. A badged variation includes Northern Soul references as patches.
A houndstooth pattern appears on the Porton Showerproof Jacket. The design uses a waterproof membrane laminated to the back while maintaining a relaxed construction. All jackets feature dual tartan linings. Baracuta's Fraser tartan combines with Barbour's Classic House tartan.
The Tyne Wax Coat represents a new addition for this season. Baracuta terms this style a G10. The three-quarter length coat blends different construction methods. A set-in sleeve front meets a Raglan back. Baracuta's flap pockets and shirt collar complete the design. Buyers choose from Archive Olive, Navy or Sandstone.
The clothing line extends beyond outerwear. The Vinyl Tee displays Northern Soul artwork on the back. A dual-branded logo sits on the chest. The All Nighter Tee comes in White, Grey Marl and Navy. Both styles feature short sleeves and crew necks. The Northern Crew Neck Sweatshirt offers long sleeves for cooler weather.
Accessories round out the collection. A wax cap uses Barbour's signature waxed cotton for water resistance. A tote bag carries the iconic badge details seen throughout the range.
Photographer Normski shot the campaign at Jumbi in Peckham. His work documents UK music and street culture. Normski appears in the campaign alongside Goya Gumbani, an artist working across different genres and generations. Both figures connect fashion with musical tradition.
Ian Bergin, Director of Menswear at Barbour, noted the natural pairing between the brands. Both companies value history, heritage and quality construction. The Northern Soul theme adds specific character to the designs.
Barbour operates as a fifth-generation family business. The company sells products in over 55 countries, including Germany, Italy, Spain, France, the United States and Japan. In 2020, Barbour launched Wax for Life, encompassing re-waxing and repair services introduced in 1921. The program includes Re-Loved, which extends jacket life through cleaning, re-waxing and repairs. Dame Margaret Barbour received a Royal Warrant of Appointment to HM The King in May 2024 as a manufacturer of outerwear, clothing, footwear and accessories.
Baracuta's flagship store operates in Milan at Via de Amicis 24. The G9 gained widespread recognition in 1964 when Ryan O'Neal wore the jacket as Rodney Harrington in Peyton Place. The style became known as the "Harrington" jacket. Elvis Presley, James Dean, Frank Sinatra and Steve McQueen wore the G9 during the 1950s when the brand expanded to the United States. Youth subcultures including mod, punk, skinhead and rocker groups adopted the style.
The collection launched in stores and online at Barbour.com and Baracuta.com on November 4th. Selected retail partners stock the range.
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Kristin Kaye
Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.
Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.