Summary:
- Burberry releases festival-focused collection featuring weatherproof pieces and classic checks
- Campaign stars include Liam Gallagher, Cara Delevingne, and other cultural figures
- Collection balances practical rain gear with lighter pieces for temperature changes
Daniel Lee's latest capsule for Burberry addresses the perennial festival dilemma: how to dress for Britain's notoriously unpredictable weather. The collection, promoted through the Sunny With a Chance of Rain campaign, tackles both scorching afternoons and sudden downpours that define the country's outdoor music scene.
The campaign brings together familiar faces from different cultural spheres. Liam Gallagher appears alongside model Cara Delevingne, television personality Alexa Chung, and musician Loyle Carner. Goldie and Seungmin round out the cast, creating a mix that spans generations and industries.
Shot on a purpose-built set, the campaign recreates the authentic festival experience down to fogged tent interiors and makeshift speaker setups. The visuals alternate between sun-drenched moments and rain-soaked scenes, capturing the characteristic British festival atmosphere where weather changes arrive without warning.
Archive footage blends with new material throughout the campaign. Liquid's track Sweet Harmony provides the soundtrack as the camera captures candid moments: streaked makeup, zipped fleeces worn over bare skin, and parkas that move like banners in the wind. The aesthetic deliberately recalls the hedonistic summers of decades past, when handheld cameras documented every moment of muddy, euphoric weekends.
The clothing selection reflects these dual weather requirements. Packable capes and rubberised trench coats handle the rain, while lightweight shirts, shortened kilts, and fleece layers work for warmer periods. The signature Burberry Check pattern appears across multiple pieces, from bikini details to waist ties and shoulder accessories.
Evening wear includes leather jackets and coated parkas for temperature drops after sunset. Accessories add personality to practical outfits: silver frog pins, horse-shaped charms, shield crests, and weather-resistant crossbody bags with puffy, technical construction.
Footwear covers various ground conditions. Burberry Check marsh boots handle deep mud, while chunky clogs suit general festival walking. The collection includes Matrix and Terrace sneakers, styles that reference the Britpop era and work across different festival terrains.
The campaign positions itself as both fashion statement and practical guide. Pieces transition from puddle-dodging utility to sun-basking comfort, designed to survive complete festival weekends regardless of weather conditions.
The collection targets festival-goers who want branded luxury alongside functional performance. Each piece balances Burberry's heritage aesthetic with the demands of outdoor music events, where clothing must work as both fashion choice and weather protection.
Shop the Burberry Festival collection online.
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Kristin Kaye
Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.
Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.