CARHARTT WIP FW25 CAMPAIGN SHOWS SUBURBAN LIFE

Summary

• Carhartt WIP's Fall/Winter 2025 campaign features Atlanta's suburban neighborhoods instead of urban settings
• The visuals focus on teenagers and a dancer during quiet everyday moments
• Classic workwear pieces like the OG Chore Coat and Michigan Coat anchor the collection

Carhartt WIP shifts focus from urban environments to Atlanta's quiet suburban streets for its Fall/Winter 2025 campaign. The brand presents workwear through intimate moments rather than high-energy scenes.

Daniel Derro Regan photographed the campaign while Ben Dorado handled direction. Their documentary approach captures unscripted interactions between friends and solitary preparation rituals. The team chose two distinct settings to tell different stories about modern youth.

The first setting shows teenagers gathering in their neighborhood. Friends meet on porches and sidewalks, wearing Carhartt WIP staples without fanfare. The second scenario follows a dancer preparing for an evening out. These quiet moments before social events reveal how people use clothing as comfort during transitions.

Models wear the OG Chore Coat in Dearborn Canvas throughout several shots. The Women's OG Michigan Coat appears alongside fleeces, hoodies, and sweatpants. These pieces function as protective layers during Georgia's cooler months.

The campaign avoids typical workwear contexts like construction sites or warehouses. Instead, suburban driveways and residential streets provide the backdrop. This choice reflects how younger consumers integrate utilitarian clothing into daily routines.

Atlanta's sprawling suburbs offer different visual textures than dense city blocks. Wide streets, single-family homes, and mature trees create space around the models. This breathing room lets viewers focus on garment details and natural interactions.

The documentary style produces authentic moments rather than staged poses. Subjects laugh, gesture, and move naturally while wearing the collection. This approach connects with audiences who value genuine expression over polished presentations.

Carhartt WIP built its reputation on durable workwear adapted for streetwear contexts. The Fall/Winter 2025 campaign extends this evolution by showing how functional clothing serves emotional needs. Comfort becomes a form of confidence.

The collection emphasizes layering options for variable weather. Heavy jackets work over lighter fleeces, while sweatpants provide warmth without bulk. These combinations suit Atlanta's unpredictable fall temperatures.

Suburban settings also speak to demographic shifts in fashion consumption. Younger buyers live in various environments beyond major city centers. Brands recognize the need to connect with consumers across different geographic contexts.

The campaign video and image series showcase these themes through careful editing and composition. Each frame supports the narrative about finding beauty in ordinary moments. To shop Carhartt WIP’s Fall/Winter 2025 collection, head to its website or partner retailers now.