COMO 1907 LAUNCHES RHUDE-DESIGNED FOURTH KIT

Summary

• Italian Serie A club Como 1907 releases fourth kit designed by luxury streetwear brand Rhude in partnership with Adidas
• Jersey features jet black base with gold accents, connecting Lake Como heritage with Los Angeles street culture
• Limited edition commemorates the club's 2024 Serie A promotion after two decades in lower divisions

Como 1907 has unveiled its fourth kit for the current season, created through a partnership between the Italian club, Los Angeles-based fashion house Rhude, and sportswear manufacturer Adidas. The release marks a cross-continental collaboration that connects the Italian lakeside town with California's fashion scene.

Rhuigi Villaseñor, who serves as both Rhude's founder and Como 1907's Chief Brand Officer, led the design process for the special edition jersey. The kit made its debut during Como's final fixture of the 2024/25 campaign, worn by players as they concluded their first Serie A season since 2002/03.

The jersey's design centers on a jet black foundation complemented by gold accent details throughout. Technical fabric construction ensures performance standards meet professional football requirements while maintaining the aesthetic vision that bridges two distinct cultural environments.

Branding elements appear strategically across the garment. The front displays Rhude's monogram positioned below Como's traditional crest, with the Adidas logo completing the tri-brand presentation. Typography on the reverse includes "24" beneath "COMO", referencing the year of the club's top-flight return. Additional text reading "LAGO DI COMO – LOS ANGELES" spans the shirt's lower section.

Collar detailing features "Rhude x Como 1907 MMXXV" inscription, marking the collaboration year in Roman numerals. These design choices reflect the partnership's aim to represent both Lake Como's established elegance and Los Angeles's contemporary fashion influence.

The limited production run positions the kit as both functional sportswear and fashion statement. Como's recent promotion to Serie A after 21 years in lower divisions provides context for the commemorative nature of this release.

Retail availability began immediately following the jersey's on-pitch introduction. Como Football handles direct sales, with pricing set at €275. The collaboration represents Como's broader strategy of connecting traditional Italian football culture with international fashion partnerships.