Summary
- PLEASURES and Daft Punk collaborate on clothing line featuring robot helmet designs and album artwork
- Collection includes hoodies, jackets, denim, and accessories with references to Discovery, Interstella 5555, and music videos
- Items range from subtle logo pieces to statement garments like full-face zip hoodies and tracklist-embroidered jackets
The electronic duo Daft Punk has partnered with streetwear brand PLEASURES for a capsule collection that draws from the French musicians' extensive visual catalog. The collaboration transforms elements from albums, music videos, and promotional materials into clothing and accessories.
Central to the collection are references to the duo's robot personas. Their metallic helmets appear across multiple garments, including a pair of black baggy jeans where each leg displays half of a helmet design. When worn, the legs create a complete image of the robotic masks that became synonymous with Guy-Manuel de Homem-Christo and Thomas Bangalter's public identity.
The most distinctive piece is a full-zip hoodie with an extended collar that covers the entire head when zipped. This design mimics the silhouette of Daft Punk's helmets, allowing wearers to approximate the duo's concealed appearance. The hoodie represents a literal interpretation of the anonymity that defined much of their career.
Several items reference specific albums and videos. A black padded jacket features the complete tracklist from 2001's Discovery embroidered across the back panel. The album, which included hits like "One More Time" and "Harder, Better, Faster, Stronger," marked a shift toward more pop-oriented electronic music for the pair.
Graphics from Interstella 5555: The 5tory of the 5ecret 5tar 5ystem also appear throughout the collection. The 2003 animated film, created with Japanese studio Toei Animation, served as a feature-length music video for the Discovery album. Characters and scenes from the space-themed story are incorporated into various garments.
A T-shirt design pulls directly from the "Technologic" music video, featuring the song's orange text treatment alongside a robotic figure on the back. Another long-sleeve piece references the "Prime Time of Your Life" video with its stark visual elements.
The collection extends beyond clothing to include accessories. A football carries artwork from Random Access Memories, the duo's 2013 album that won the Grammy for Album of the Year. Various caps and smaller items feature co-branded details from both PLEASURES and Daft Punk.
Some pieces take a more restrained approach, incorporating white stitching or tonal logos on oversized silhouettes. These items maintain connection to the collaboration while offering alternatives to the more explicit graphic treatments.
PLEASURES, founded in 2015 by Alex James, has built a reputation for music-influenced streetwear that often incorporates punk and alternative culture references. The brand's aesthetic aligns with Daft Punk's own blend of electronic music and visual presentation.
The collection will be available starting July 16 through PLEASURES' website and select pop-up locations worldwide. This marks one of the few official merchandise collaborations since Daft Punk announced their split in February 2021 after 28 years together.
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Kristin Kaye
Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.
Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.