Global retailer END. has partnered with luxury streetwear brand Aries for their first collaboration, releasing a nine-piece capsule collection that draws from 1990s arcade culture and motorsports aesthetics. The partnership marks part of END.'s 20th anniversary celebrations.
The collection centers on references to seaside arcades, drift racing games, and what the brands describe as "90s trash culture". Aries, known for its counter-culture approach to streetwear design, worked with END. to create pieces that reference the visual language of early digital racing games and American motorsports from the late 1990s and early 2000s.
The range includes an Airtex shorts and t-shirt set featuring a wire fence-inspired print and wave graphics that connect across both garments. Racing-style typography appears on the sleeves, while the Aries logo has been redesigned in a motocross-style font for the long-sleeve shirt and basketball shorts.
Three graphic t-shirts complete the apparel offerings, available in black, white, and real-tree camouflage. These feature archive Aries graphics combined with racing imagery on the back, with a motorsport-version of the Aries logo placed on the front.
Accessories include Aries' column scarf reimagined with a neon green racetrack fencing print. Matching socks are offered in grey and neon green colorways. Baseball caps feature the motorsport-inspired Aries logo with cobalt blue and neon green accents, available in real-tree camo and black versions.
The campaign photography takes place in an actual arcade setting, with models positioned among bumper cars and other arcade fixtures. This approach connects the collection directly to its source material while showcasing the garments in their intended context.
Aries was founded on principles that blend streetwear with outsider art influences. The brand has built recognition in luxury streetwear circles for its approach to graphics and unconventional design elements. END., established in 2005, operates as both an online retailer and physical store presence across the UK and Europe, known for curating collaborations with both established and emerging fashion brands.
The collaboration represents Aries' first partnership with END., though both brands have previously worked with other partners in the streetwear and luxury fashion space. The collection's pricing structure reflects the luxury streetwear market, with items positioned between accessible and premium price points.
The capsule launches on May 26th through END.'s online platform and physical stores in Newcastle, Glasgow, Manchester, London, and Milan. Pricing ranges from £35 to £170, with equivalent pricing in euros (€45-€199) and US dollars ($45-$199) for international customers.
This release follows recent trends in fashion collaborations that reference specific cultural moments and subcultures. The focus on arcade culture taps into ongoing nostalgia for 1990s entertainment and technology, while the motorsports elements connect to current interest in racing-inspired fashion across multiple market segments.
Share this article
Kristin Kaye
Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.
Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.