Summary:
- Farfetch partners with AMI Paris for a limited capsule collection celebrating the 2026 Year of the Fire Horse
- The collection features knitwear and apparel with horse motifs and embroidered details, available globally for three weeks from January 19
- Additional seasonal offerings include partywear and gift selections beyond the exclusive AMI Paris collaboration
Farfetch has introduced its 2026 Lunar New Year campaign through a collaboration with French fashion house AMI Paris. The partnership centers on a limited capsule collection designed to mark the Year of the Fire Horse.
The AMI Paris capsule contains several wardrobe staples redesigned with seasonal elements. Sweaters anchor the collection, alongside cardigans that blend traditional knitwear construction with festive details. Hoodies provide a more relaxed option, while t-shirts and shirts round out the range.
Design elements throughout the pieces reference the zodiac animal for 2026. Horse motifs appear through intarsia knitting techniques, a method that creates patterns by knitting different colored yarns together. Embroidered logos add another layer of detail to the garments.
The collection becomes available to shoppers worldwide on January 19. Farfetch plans to offer the edit for a three-week period. The retailer positions the capsule as a selection that incorporates traditional Lunar New Year symbolism while maintaining contemporary appeal.
Themes of renewal and prosperity inform the design direction. These concepts hold traditional significance during Lunar New Year celebrations across multiple cultures and regions. The horse itself carries symbolic weight in Chinese astrology, associated with energy, enthusiasm, and forward movement.
AMI Paris brings its signature aesthetic to the collaboration. The Parisian label, founded by Alexandre Mattiussi in 2011, has built its identity around approachable luxury and a relaxed approach to menswear. This design philosophy translates to the capsule through wearable pieces that balance festive references with everyday functionality.
The partnership represents one component of Farfetch's broader seasonal strategy. The platform will present additional selections for the Lunar New Year period beyond the AMI Paris exclusive. These offerings span partywear suitable for celebrations and gift options for the traditional exchange of presents during the holiday.
This approach acknowledges different shopping preferences and celebration styles. Some customers seek statement pieces for gatherings, while others prioritize gifts that carry cultural significance or personal meaning. The varied selection addresses these different needs.
Farfetch operates as a global platform connecting shoppers with boutiques and brands across multiple countries. The structure allows the retailer to present localized selections while maintaining worldwide distribution. For the Lunar New Year campaign, this means audiences in different markets gain access to the same exclusive pieces simultaneously.
The timing of the release aligns with the lead-up to Lunar New Year celebrations, which begin on January 29, 2026. This window allows shoppers to acquire pieces before the holiday while supply remains available.
Fashion retailers have increasingly recognized Lunar New Year as a significant moment in the calendar. The holiday drives consumer spending across Asia and in communities worldwide that observe the tradition. Brands respond with dedicated collections and campaigns tailored to the occasion.
The AMI Paris collaboration follows this industry pattern while adding exclusivity through limited availability. The three-week selling window creates urgency for shoppers interested in the pieces. Once the period ends, the capsule will no longer be offered through Farfetch.
You can shop the collection HERE!
Kristin Kaye
Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.
Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.