GAP CREATES HOODIE WITH BUILT-IN PILLOW

Summary:

• Gap and BÉIS created a hoodie with an inflatable hood that becomes a neck pillow
• The hood contains a zip pocket with an inflation valve similar to life jackets
• Priced at $128, the hoodie targets frequent travelers

Gap has released a hoodie that doubles as a travel pillow through a partnership with luggage brand BÉIS. The garment features an inflatable hood designed to solve comfort issues during long trips.

The hood includes a side zip pocket containing an inflation valve. Users blow into this valve to inflate the neck pillow built into the oversized hood. The design allows travelers to wear the hood normally on their head without changing the fit.

Actress Shay Mitchell, founder of BÉIS, developed this concept with Gap as part of a travel-focused collection. Mitchell's brand specializes in travel accessories and luggage solutions.

The hoodie costs $128 and is currently available in the United States. Gap's marketing approach mimics airline safety instructions, presenting the inflation process through familiar aviation imagery.

The collaboration addresses a common travel problem: finding comfortable rest positions during flights or long journeys. Traditional neck pillows require separate packing space and often get misplaced.

The inflatable hood maintains the hoodie's casual appearance while providing functional benefits. When deflated, the garment looks like a standard oversized hoodie. The inflation system works similarly to life jacket mechanisms found on aircraft.

BÉIS has built its reputation on practical travel solutions since Mitchell launched the company. The brand focuses on stylish yet functional travel gear for modern travelers.

Gap positioned this product within the growing travel comfort market. Airlines continue reducing amenities, creating demand for personal comfort solutions.

The hoodie targets frequent flyers, long-distance commuters, and travelers seeking multipurpose clothing. Its dual function eliminates the need for separate neck pillows while maintaining style.