Summary:
- Havaianas partnered with New York streetwear brand KidSuper for Paris Men's Fashion Week Fall/Winter 2026
- The collaboration features green velvet flip-flops designed to look like soccer field grass
- Full collection launches in September, with preview pieces shown during the runway presentation
Havaianas showed a special edition flip-flop at KidSuper's Fall/Winter 2026 runway show during Paris Men's Fashion Week. The Brazilian footwear brand worked with the New York streetwear label on a design exclusive to the presentation.
The collaboration produced the Havaianas Top KidSuper Turf Pitch, a flip-flop covered entirely in green velvet. The texture mimics grass found on soccer fields. Front row guests at the show received pairs as gifts.
KidSuper founder Colm Dillane runs the brand out of New York. He works across different creative fields including design, art, and performance. The partnership brings together Dillane's approach to streetwear with Havaianas' position in casual footwear.
The flip-flops feature silver metal logos from both brands. Models wore them during the runway show as part of the complete looks. The design follows the soccer field concept with its grass-like surface treatment throughout the footstrap and sole.
Additional pieces from the Havaianas x KidSuper collection appeared during the presentation. These items previewed what the full collaboration will include when it releases in September. The brands showed multiple products but kept most details about the complete range private for now.
Dillane built KidSuper's reputation through collections that reference sports, pop culture, and personal storytelling. The brand's runway shows often include theatrical elements and unexpected collaborations. This approach draws attention from fashion media and younger consumers who follow streetwear trends.
Havaianas entered the collaboration after years of working with different designers and brands. The company has released limited editions and special projects that move beyond its standard product line. These partnerships typically target fashion-focused customers rather than the brand's mass market base.
The grass texture concept connects to soccer culture, which holds significance in both Brazil and global streetwear communities. Soccer references appear frequently in fashion collections, particularly from brands targeting youth markets. The sport's visual elements translate well to clothing and accessories.
Green velvet as a material choice separates this design from typical flip-flop construction. Most Havaianas products use rubber for durability and water resistance. The velvet version prioritizes appearance over traditional function, positioning these as a fashion item rather than beach footwear.
Paris Men's Fashion Week attracts buyers, press, and influencers from the global fashion industry. Brands use the event to launch collaborations and generate media coverage. KidSuper's show draws particular attention because of Dillane's reputation for unconventional presentations.
The collaboration addresses consumers who follow both streetwear and soccer culture. This audience overlaps with fashion enthusiasts who collect limited edition products from brand partnerships. The September launch date gives both companies time to build interest through social media and fashion press coverage.
Front row gifting at fashion shows serves as a marketing strategy. Recipients often share products on social media, creating organic promotion before official release dates. This tactic works well for footwear and accessories that photograph clearly.
Havaianas maintains its Brazilian identity while expanding into fashion collaborations. The brand balances its heritage as casual beachwear with efforts to reach style-conscious markets. Partnerships with streetwear labels help position the company within current fashion conversations.
KidSuper continues developing its presence in the fashion industry through these types of collaborations. The brand uses partnerships to reach new audiences while maintaining its core identity. Working with established companies like Havaianas provides access to manufacturing capabilities and distribution networks.
The full collection details remain undisclosed until the September launch. Both brands will likely release more information through their channels as the release date approaches. Fashion retailers and sneaker boutiques typically stock these collaborative products given the crossover appeal.