[Fashion]

ICECREAM LAUNCHES FIRST WOMEN'S COLLECTION

ICECREAM debuts first women's streetwear collection after 20 years, featuring workwear influences and early 2000s pop aesthetic for fall/winter 2025.

image about streetwear brand ICECREAM's inaugural women's collection launch, featuring product details, campaign information, and brand background context.
ICECREAM
image about streetwear brand ICECREAM's inaugural women's collection launch, featuring product details, campaign information, and brand background context.
ICECREAM
image about streetwear brand ICECREAM's inaugural women's collection launch, featuring product details, campaign information, and brand background context.
ICECREAM
image about streetwear brand ICECREAM's inaugural women's collection launch, featuring product details, campaign information, and brand background context.
ICECREAM
image about streetwear brand ICECREAM's inaugural women's collection launch, featuring product details, campaign information, and brand background context.
ICECREAM

Summary:

  • ICECREAM debuts its first women's line after 20 years, expanding beyond menswear for fall/winter 2025
  • The collection features workwear influences and early 2000s aesthetics, maintaining streetwear and hip-hop connections
  • Spanish rapper BB Trickz stars in the campaign photographed by Lauren Leekley

Twenty years after its establishment, the streetwear brand founded by Pharrell Williams and NIGO has expanded its offerings with a women's collection for the upcoming fall/winter 2025 season. The launch represents the company's first venture into womenswear since its inception.

The brand's debut women's line draws from workwear traditions while incorporating the bold, pop-influenced design language that characterized early 2000s fashion. This approach aligns with ICECREAM's established connections to hip-hop culture and skateboarding communities, extending these aesthetic foundations into new territory.

Lauren Leekley photographed the collection's campaign and lookbook, featuring Spanish rapper BB Trickz as the primary model. The collaboration highlights the brand's continued engagement with contemporary music culture.

The collection includes several categories of garments designed with female silhouettes in mind. Baby tees and tank tops form part of the core offering, alongside fitted jeans that emphasize feminine shapes. The line also incorporates printed jerseys with clear sportswear influences and oversized denim bermuda shorts featuring the brand's signature Running Dog motif.

Additional pieces include varsity jackets bearing the company's logo, which reference preppy styling traditions. The collection is completed with houndstooth knit cardigans, adding texture variation to the overall range.

Color palettes throughout the collection emphasize bright tones, while graphic elements provide visual impact across different garment types. These design choices reflect the brand's historical aesthetic while adapting to contemporary women's fashion preferences.

The collection maintains ICECREAM's established design philosophy while addressing a previously unexplored market segment. The brand's approach to womenswear preserves its core identity elements while adapting construction and fit for female customers.

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Eric Grischott

Eric Grischott

Born in Groningen in 1991, Eric Grischott is a linguist with a deep-rooted passion for art, music, and fashion. His academic journey led him to graduate in languages, further enriching his linguistic prowess. His thirst for knowledge and cultural immersion took him abroad, where he gained invaluable experience and insights. Eric’s linguistic expertise is not confined to just theory. He has honed his skills in French and German through specialized DELF and DELE courses, demonstrating his commitment to mastering these languages. His passions extend beyond languages, encompassing the creative realms of art, the rhythmic world of music, and the dynamic sphere of fashion.