Summary
- Jaden Smith becomes first Men's Creative Director at Christian Louboutin
- The appointment allows Louboutin to focus more on women's collections while Smith brings new energy to men's line
- First capsule collection debuts January 2025, with full collection launching May 2026
Christian Louboutin has appointed Jaden Smith as the brand's first Men's Creative Director. The luxury shoe designer selected the actor and rapper to lead the men's division, which accounts for 24% of the red-sole brand's revenue.
Smith expressed enthusiasm about joining the French luxury house. He sees natural alignment between his vision and Louboutin's creative philosophy. "Merging my vision with Christian's happens naturally because we see the world in a similar way", Smith said. "There's shared respect for creative freedom, and I think that's why this works."
The appointment represents a strategic move for both parties. Louboutin gains a creative director who brings cultural relevance to the men's segment. Smith receives a platform to develop his design vision within an established luxury framework.
Smith emphasized his commitment to honoring the brand's heritage while introducing fresh perspectives. "I want to continue the story, honoring the past while shaping the future through my lens", he stated. "This isn't a title. This is a creative home. Christian has given me a place to explore, learn, and create freely."
Louboutin praised Smith's multifaceted background and cultural sensibility. The designer noted Smith's natural connection to the brand's aesthetic and values. "When I first met Jaden, I saw natural harmony with the Maison", Louboutin said. "His world is rich and multidimensional. His style and cultural sensitivity inspire, and his curiosity and openness are remarkable."
The collaboration will roll out in phases. A capsule preview collection launches in January 2025 at select boutiques and online. The first complete collection under Smith's creative direction will debut for fall/winter 2026, arriving in stores in May 2026.
This appointment allows Louboutin to dedicate more attention to women's collections while expanding the brand's reach in men's fashion. Smith's influence spans music, film, and fashion, potentially attracting younger consumers to the luxury shoe market.
The partnership combines Louboutin's craftsmanship expertise with Smith's contemporary cultural perspective. Both leaders emphasized their shared commitment to creative freedom and innovative design approaches.
Smith's background includes acting roles, music career, and fashion ventures. His appointment signals Louboutin's intention to expand beyond traditional luxury boundaries while maintaining the brand's premium positioning.
The men's division at Louboutin has grown steadily, now representing nearly a quarter of total sales. Smith's leadership aims to accelerate this growth through fresh design perspectives and expanded market appeal.
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Kristin Kaye
Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.
Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.