[Fashion]

LOEWE SPRING SUMMER 2026 CAMPAIGN GUIDE

Review the Loewe Spring Summer 2026 campaign by Jack McCollough and Lazaro Hernandez. Find collection release dates and product details.

image detailing the Loewe Spring Summer 2026 fashion campaign. The text describes clothing designs, campaign actors, and release schedules.
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image detailing the Loewe Spring Summer 2026 fashion campaign. The text describes clothing designs, campaign actors, and release schedules.
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image detailing the Loewe Spring Summer 2026 fashion campaign. The text describes clothing designs, campaign actors, and release schedules.
Loewe
image detailing the Loewe Spring Summer 2026 fashion campaign. The text describes clothing designs, campaign actors, and release schedules.
Loewe
image detailing the Loewe Spring Summer 2026 fashion campaign. The text describes clothing designs, campaign actors, and release schedules.
Loewe
image detailing the Loewe Spring Summer 2026 fashion campaign. The text describes clothing designs, campaign actors, and release schedules.
Loewe
image detailing the Loewe Spring Summer 2026 fashion campaign. The text describes clothing designs, campaign actors, and release schedules.
Loewe
image detailing the Loewe Spring Summer 2026 fashion campaign. The text describes clothing designs, campaign actors, and release schedules.
Loewe
image detailing the Loewe Spring Summer 2026 fashion campaign. The text describes clothing designs, campaign actors, and release schedules.
Loewe
image detailing the Loewe Spring Summer 2026 fashion campaign. The text describes clothing designs, campaign actors, and release schedules.
Loewe
image detailing the Loewe Spring Summer 2026 fashion campaign. The text describes clothing designs, campaign actors, and release schedules.
Loewe
image detailing the Loewe Spring Summer 2026 fashion campaign. The text describes clothing designs, campaign actors, and release schedules.
Loewe
image detailing the Loewe Spring Summer 2026 fashion campaign. The text describes clothing designs, campaign actors, and release schedules.
Loewe
image detailing the Loewe Spring Summer 2026 fashion campaign. The text describes clothing designs, campaign actors, and release schedules.
Loewe
image detailing the Loewe Spring Summer 2026 fashion campaign. The text describes clothing designs, campaign actors, and release schedules.
Loewe
image detailing the Loewe Spring Summer 2026 fashion campaign. The text describes clothing designs, campaign actors, and release schedules.
Loewe
image detailing the Loewe Spring Summer 2026 fashion campaign. The text describes clothing designs, campaign actors, and release schedules.
Loewe
image detailing the Loewe Spring Summer 2026 fashion campaign. The text describes clothing designs, campaign actors, and release schedules.
Loewe
image detailing the Loewe Spring Summer 2026 fashion campaign. The text describes clothing designs, campaign actors, and release schedules.
Loewe
image detailing the Loewe Spring Summer 2026 fashion campaign. The text describes clothing designs, campaign actors, and release schedules.
Loewe
image detailing the Loewe Spring Summer 2026 fashion campaign. The text describes clothing designs, campaign actors, and release schedules.
Loewe
image detailing the Loewe Spring Summer 2026 fashion campaign. The text describes clothing designs, campaign actors, and release schedules.
Loewe
image detailing the Loewe Spring Summer 2026 fashion campaign. The text describes clothing designs, campaign actors, and release schedules.
Loewe
image detailing the Loewe Spring Summer 2026 fashion campaign. The text describes clothing designs, campaign actors, and release schedules.
Loewe
image detailing the Loewe Spring Summer 2026 fashion campaign. The text describes clothing designs, campaign actors, and release schedules.
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Summary:

  • Loewe released the Spring Summer 2026 campaign directed by Jack McCollough and Lazaro Hernandez.
  • Photographer Talia Chetrit shot the images featuring actors like Chen Duling and Talia Ryder.
  • The collection launches globally in boutiques and online on February 26.

Jack McCollough and Lazaro Hernandez direct the Loewe Spring Summer 2026 campaign. The new design duo assumed leadership of the Spanish fashion house following Jonathan Anderson leaving for Dior. The campaign establishes a new visual direction. You will see confident and modern images. The visuals expand on teasers shown before the October 2025 debut runway show.

Photographer Talia Chetrit shot the photographs. She used harsh daylight and humid nocturnal settings. The lighting creates distinct graphic shadows across the garments. The images project a sensation of wetness through references to the sea. Models feature glistening skin and damp hair. The new directors aim to project joy and sensuality. The clothing designs look instinctive.

A cast of rising film and stage actors models the garments. You will see Beau Gadsdon, Chen Duling, Isla Johnston, Talia Ryder, and True Whitaker. These performers adopt dynamic poses. The poses highlight the relationship between the human body and the clothing.

The collection emphasizes physical texture and structural form. McCollough and Hernandez drew inspiration from American painter Ellsworth Kelly. Kelly used hard-edge minimalism and intense colors. The designers translated these concepts into wearable clothing. You will find sculptural heat-sealed leather jackets. Shredded leather jeans expose raw materials. Fluid multilayer dresses drape around the body.

Accessories take a central position in still-life photographs. The brand celebrates the 180th anniversary of Loewe this year. To mark the occasion, the designers created the Amazona 180 bag. The new bag features a slouchy silhouette. This design updates a heritage model. You will also notice new footwear. The collection includes see-through PVC booties. Buyers receive a three-pack of brightly colored socks with the booties. You pair the socks with the transparent shoes.

The runway show took place in Paris. The designers erected a large white box inside the Parc Cité Internationale Universitaire de Paris. They hung a single artwork in the entranceway. The painting was Yellow Panel with Red Curve by Ellsworth Kelly. This painting established the chromatic intensity of the clothing line. The models walked past colorful tiled benches.

The clothing focuses on primary colors and bright shades. You will notice miniature dresses featuring rigid structures. The stiff dresses hold hourglass shapes away from the wearer. The collection includes billowing windbreakers with frill-edged micro shorts. Fuzzy yellow and orange wool trench coats offer warmth. Striped dresses cling tightly to the figure.

You find a focus on quality manufacturing throughout the collection. The designers spent months working with artisans in Getafe, Spain. The team developed advanced leather-cutting techniques. The process ensures durability and precision. The designers respect the long-standing tradition of the company. Loewe began in 1846 making small leather goods. The founders specialized in coin purses and jewelry boxes. The current creative directors honor this history. The new Amazona 180 bag serves as a tribute to the founding year.

McCollough and Hernandez built their reputation in New York. The two met at Parsons School of Design in 1998. They later founded the successful label Proenza Schouler. The pair brings an American perspective to the Madrid-founded brand. The designers focus on three pillars for their Loewe strategy. The first pillar involves Spanish heritage. The second focuses on an American casual sensibility. The third centers on high-tech manufacturing methods. The designers refer to the third pillar as sleek and industrial. They blend these elements to redefine luxury fashion.

The campaign appears in print today. You will find the photographs inside the newest issue of the Loewe quarterly magazine. The publication arrives in stores on February 19. The full Spring Summer 2026 collection becomes available next week. You purchase the items in global boutiques and online starting February 26.

Chinese fashion bloggers praise the new direction. Blogger Jessica Xu noted the wearability of the clothing. The Weibo platform showed over 50,000 likes for a post featuring Chen Duling in one day. Shoppers appreciate the bold color harmonies. The collection offers urban appeal suitable for daily routines or vacations. The designs balance experimentation with restraint.

Kristin Kaye

Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.

Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.

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