
Summary:
- Maison Margiela adds Up At Dawn to the Replica collection.
- The new scent contains pink pepper, Herat rose, and patchouli.
- You buy the eau de toilette in 10, 30, and 100 milliliter sizes.
Maison Margiela introduces "Up At Dawn" to the Replica collection. The fashion house draws inspiration from Windsor and the English aristocracy. The scenario involves two lovers meeting in a rose garden during the early morning hours. The brand focuses on the opulence and decadence of high society. You experience a blend of wealth, desire, and secret indulgences through the scent profile. The formula decodes traditional elegance by finding subversion within classic floral structures.
The Replica line exists to evoke specific memories and locations. Every bottle features a cotton label resembling the clothing tags used in the brand's fashion garments. Up At Dawn continues this tradition with a specific olfactory narrative. The perfumers chose to interpret Shakespearean roses through a fresh perspective. You smell a top note of pink pepper mixed with Herat rose. This combination creates a bright and spicy floral opening. The composition then transitions into a heavier base. You find patchouli and earthy accords forming the foundation of the fragrance. The contrast between the fresh floral top and the dark earthy base reflects the dual nature of the aristocratic inspiration.

You apply fragrances to add a specific scent profile to your skin. Maison Margiela designs scents to interact directly with your skin chemistry. The Herat rose provides a distinct floral character differing from standard commercial roses. Cultivators grow Herat roses in Afghanistan to produce a rich, spicy aroma. The addition of pink pepper enhances the spice factor. Pink pepper comes from the baies roses plant and delivers a sharp top note. You notice the initial spice immediately upon application. As the liquid dries on your skin, the earthy elements become prominent. Patchouli is a bushy herb from the mint family. Producers extract patchouli oil from the leaves of the Pogostemon cablin plant. The extracted oil gives a woody and sweet scent. The perfumers use patchouli to represent the soil of the Windsor rose garden.
The brand avoids traditional gender categories for this release. You choose the perfume based on your personal preference rather than marketing labels. The Replica collection ignores standard boundaries between masculine and feminine fragrance profiles. Up At Dawn fits within this genderless approach. The floral notes lean delicate while the earth notes provide a heavy foundation. You apply the eau de toilette to your pulse points for maximum longevity. The warmth of your body helps the liquid evaporate slowly throughout the day.
Maison Margiela sells Up At Dawn in three sizes. You select between 10, 30, and 100 milliliter bottles. The 10 milliliter size works well for travel or testing. You keep the 30 milliliter bottle in your daily bag. The 100 milliliter option serves as your permanent vanity display. The glass bottle maintains the standard apothecary style seen across the Replica range. A silver pump dispenses the liquid. The packaging remains minimal and utilitarian.
Jade Nichole
Based in Berlin, I work as a fashion marketer and archivist, crafting thoughtful words and strategic narratives for screens, social feeds, and cultural moments. I have a passion for uncovering niche trends, internet nostalgia, and those unexpected sparks of creativity that often come at 3AM.
@jadedjuniper