Announced last week through a post shared on Instagram, the alliance is now in full swing with the release of a campaign featuring the Academy Award-winning director as the protagonist. The decision to bring on Scorsese was a deliberate and coherent choice for the project, declare Armani and Ronnie Fieg, who have long held the director's work in high regard.
In addition to providing us with a glimpse of the items included in the capsule collection, the short film "The Artist" announces an exclusive event taking place this Saturday in New York, where the line will make its debut. Following this, the collection will finally be available for purchase on Friday, September 13th on the kith.com website and in the retail stores of both brands located in the United States, while the European release in stores and online is scheduled for the 20th of the same month.
Scorsese's involvement adds an extra layer of prestige to the collaboration, leveraging his iconic status in the world of film to lend credibility and excitement to the KITH x Giorgio Armani partnership. The short film, "The Artist," not only showcases the collection but also serves as a platform to build anticipation for the exclusive launch event in New York, whetting the appetite of fashion and style enthusiasts worldwide.
This strategic move by KITH and Giorgio Armani demonstrates their commitment to creating a truly memorable and impactful collaboration. By enlisting the talents of a renowned filmmaker like Scorsese, they have elevated the campaign to a level that transcends the typical brand partnership, positioning it as a cultural event worthy of the attention of discerning consumers and industry insiders alike.
As the fashion world eagerly awaits the official release of the KITH x Giorgio Armani collection, the involvement of Martin Scorsese has undoubtedly added an extra layer of prestige and intrigue to this highly anticipated collaboration.