MARTINE ROSE AND NAPAPIJRI RELEASE SECOND FW25 COLLECTION

Summary:

• The second collaboration drop includes technical outerwear pieces like the Skidoo parka made from CORDURA fabric and floral fleece patterns from their 2018 collection
• Alexandra Gordienko photographed the campaign at an indoor snow facility near London with first-time skiers as models
• The collection launches October 16, 2025 on Napapijri.com and at retailers worldwide

Martine Rose and Napapijri release their second collection for Fall/Winter 2025 after launching an initial capsule earlier this month. The British designer and Italian outdoor brand focus on technical outerwear for this drop.

The collection brings back the floral fleece jacquard pattern from their Autumn/Winter 2018 collaboration. This time, the pattern appears in brown and teal colorways. The original version debuted seven years ago during their first partnership.

Lightweight terry fabric hoodies in black and red feature the same floral design. These pieces work as layering options under the heavier outerwear items.

The Skidoo parka gets a new version in tonal brown. Napapijri constructs this piece from CORDURA fabric, known for durability in outdoor conditions. The parka design follows the brand's traditional silhouette.

Beanies and t-shirts complete the range. These accessories display co-branded wordmarks along with the floral motifs seen throughout the collection.

Alexandra Gordienko shot the campaign images. Tamara Rothstein handled styling for the project. The photo shoot took place at an indoor snow center near London. Models came from street casting and skied for their first time during the shoot.

This approach differs from the original 2018 campaign. That earlier collaboration was photographed in the Swiss Alps with professional settings. The current campaign takes a different direction by working with inexperienced skiers in a controlled environment.

The indoor facility allowed the team to create winter sports imagery without traveling to mountain locations. The models learned basic skiing techniques for the photographs. This setup adds a documentary quality to the campaign.

The collection balances technical performance with the aesthetic sensibility Martine Rose brings to sportswear. CORDURA fabric provides weather resistance and longevity. The floral patterns add visual interest to functional pieces.

Napapijri has produced outdoor apparel since 1987. The brand originated in Italy and takes its name from the Finnish word for Arctic Circle. Their Skidoo parka became a signature item over decades of production.

Martine Rose established her eponymous label in London. Her work often reinterprets sportswear and subcultural references. The designer has collaborated with various brands while maintaining her independent collections.

This partnership continues a relationship that started in 2018. Both brands return to themes from that initial collaboration while introducing new elements. The brown colorway on the Skidoo parka and the teal floral fleece represent fresh takes on established designs.

Retailers will stock the collection alongside the online release. Napapijri operates stores in multiple countries and works with fashion retailers who carry both technical and contemporary brands.

The October 16 launch date places the collection in stores during the fall season. Customers in the Northern Hemisphere will have access to winter outerwear as temperatures drop.

Pricing information and the full list of participating retailers have not been disclosed. Previous collaborations between the brands positioned products in the premium sportswear category.

The collection targets consumers who want functional outerwear with distinctive design details. The floral patterns make these pieces recognizable compared to standard technical gear.