Summary:
- Italian automotive brand Maserati teams with motorsport equipment maker Sparco for new fan merchandise
- Collection debuts at 2025 Misano GT2 European Series event with T-shirts, jackets, and accessories
- Products feature Maserati Corse branding in signature blue, white, and yellow color schemes
Italian motorsport takes center stage as Maserati partners with racing equipment specialist Sparco for a new fan collection. The collaboration launched at the 2025 GT2 European Series round in Misano.
The "Sparco X Maserati fan collection" brings racing aesthetics to street wear. Products include T-shirts in blue and white colorways, sweatshirts featuring blue and yellow designs, and technical softshell jackets built for durability.
Accessories round out the line with backpacks designed for heavy use and adjustable baseball caps. Each piece displays Maserati Corse logos and colors, connecting fans to the brand's motorsport heritage.
Both companies have worked together before on professional racing equipment for teams and drivers. This marks their first consumer-focused collaboration.
"We share a vision based on excellence, innovation and Italian style with Sparco", said Maria Conti, Head of Maserati Corse. The partnership reflects both brands' focus on performance and design.
Sparco Brand Manager Niccolò Bellazzini described the collection as "the meeting of two personalities, made for those who want to express their racing spirit off the track."
The timing coincides with Maserati's active participation in GT2 racing, where the brand competes with modified versions of its road cars. Sparco provides safety equipment and racing gear for numerous motorsport series worldwide.
Fans now have access to merchandise that connects them directly to professional racing. The collection bridges the gap between track performance and everyday style.
The Sparco X Maserati fan collection is available for purchase now through authorized retailers.
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Kristin Kaye
Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.
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