Summary:
- Miu Miu's autumn/winter 2025 campaign features seven diverse talents including Kylie Jenner, Towa Bird, and Lou Doillon
- The collection explores gender fluidity through silhouettes that blend traditionally feminine and masculine elements
- Photography showcases garments against moiré silk backgrounds with a focus on pastel tones and lurex accents
Miu Miu has unveiled its autumn/winter 2025 advertising campaign, featuring a diverse lineup of seven women from different creative fields. The cast includes reality television personality Kylie Jenner alongside musician Towa Bird, singer Lou Doillon, model Rila Fukushima, actress Myha'la, artist Yura Romaniuk, and rapper Cortisa Star.
The campaign photographs were taken against moiré silk backdrops, using a carefully selected color palette designed to highlight both the clothing and the wearers. This photographic approach places emphasis on the interaction between fabric and form.
Lou Doillon, daughter of actress Jane Birkin, brings her musical background to the campaign, while Japanese-American model Rila Fukushima adds her fashion industry experience. British actress Myha'la, known for her television work, represents the entertainment sector within the diverse casting choices.
The collection itself demonstrates a fluid approach to gendered clothing conventions. Silhouettes move between what might traditionally be considered feminine and masculine territories. Structured tops shape the torso, while undergarment-inspired elements influence knitwear pieces, including pointelle textures, satin dresses, and skirts.
Traditional wardrobe staples receive updated interpretations through this lens. Tailoring draws inspiration from menswear construction techniques, while sportswear elements appear throughout the range. The design philosophy centers on reimagining familiar garments with altered perspectives.
Color choices focus on soft pastel shades that create an ethereal quality across the pieces. Some garments feature lurex threading that adds subtle metallic elements to the fabric surfaces. Bold prints also appear within the collection, contrasting with the more subdued base palette.
The styling approach combines minimalist principles with refined details that transform everyday pieces. This methodology aims to enhance natural beauty while allowing individual characteristics to remain prominent within the overall aesthetic framework.
Ukrainian artist Yura Romaniuk and rapper Cortisa Star complete the campaign's representation of contemporary creative voices. Their inclusion reflects Miu Miu's continued interest in working with talents who operate across different artistic mediums and cultural spheres.
The autumn/winter 2025 campaign continues Miu Miu's exploration of modern femininity through clothing that challenges conventional category boundaries. The brand's approach suggests that personal style can transcend traditional gender-based fashion rules, allowing for more individual expression through dress.
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Kristin Kaye
Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.
Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.