Summary
- Miu Miu released a limited edition UNO card set priced at $600
- The set includes custom graphic cards housed in a soft leather case with snap closure
- The product comes in special packaging and is available at select retailers globally
Miu Miu, the Italian fashion house founded in 1993 as a subsidiary of Prada Group, has released a limited edition UNO card set. The price is $600.
The brand designed and produced the set exclusively. The release marks another entry in the growing trend of luxury brands entering the collectibles market. Miu Miu operates under the Prada Group umbrella. The name comes from founder Miuccia Prada's family nickname.
The set features a standard UNO deck with custom graphics aligned with Miu Miu's visual identity. The cards come in a leather case. The case color is described as Cognac/Palisander. A screen-printed Miu Miu logo appears on the exterior. The closure uses a flap and snap mechanism.
The dimensions are compact. Height measures 6.5 centimeters. Width is 9 centimeters. Length reaches 3.8 centimeters. The packaging is custom-made for this release.
Miu Miu targets collectors with this product. The brand positions the set as a collector's item rather than a standard game accessory. The price point reflects this positioning. For context, a regular UNO deck typically retails for under $10.
The leather case material and custom artwork justify part of the premium. The limited production run adds to the exclusivity. Miu Miu has not disclosed production numbers.
This release follows a pattern in the luxury sector. Brands increasingly create high-end versions of everyday objects. Prada Group has experimented with this approach across its portfolio. Other luxury houses have released premium versions of board games, sports equipment, and home goods.
The set will arrive at select Miu Miu retailers worldwide. The brand has not specified which locations will stock the product. Availability appears limited based on the collector's edition designation.
Miu Miu focuses on a younger demographic compared to its parent brand Prada. The house targets consumers interested in experimental fashion and accessories. This UNO collaboration aligns with that positioning. The product blends accessibility with luxury pricing.
The cards themselves feature artwork created specifically for this collaboration. Standard UNO rules apply. The gameplay remains unchanged. The difference lies entirely in the presentation and materials.
Collectors of fashion memorabilia represent the primary audience. The set serves as a display piece. The leather case allows for storage when not in use. The snap closure protects the cards from damage.
Miu Miu has not announced plans for additional game collaborations. This release stands alone for now. The brand's approach to accessories often includes unexpected categories. Previous releases have included phone cases, keychains, and other personal items at various price points.
The $600 price tag places this firmly in the luxury gift category. The product competes with other high-end accessories in Miu Miu's range. Small leather goods from the brand typically start in the several hundred dollar range.
Interested buyers should contact Miu Miu retailers directly for availability. The limited nature of the release means stock will be restricted. Online availability has not been confirmed.
Kristin Kaye
Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.
Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.