MONCLER AD CAMPAIGN REUNITES DE NIRO AND PACINO

Summary:

• Moncler launches its largest campaign featuring Al Pacino and Robert De Niro together for the first time
• The Warmer Together project centers on friendship and human connection rather than product focus
• Photographer Platon shot the New York campaign with a musical interpretation of Lean on Me by Tobe Nwigwe

Al Pacino and Robert De Niro appear together in Moncler's new Warmer Together campaign. The brand describes this as its most ambitious project to date. The initiative moves beyond traditional fashion advertising to focus on warmth as an emotional concept.

The two actors, longtime friends and cinema icons, worked with photographer Platon in New York for the shoot. This marks their first collaboration on a fashion campaign. The project explores themes of friendship and human bonds.

Remo Ruffini, President and CEO of Moncler, explains the brand's direction. "For decades Moncler has been synonymous with down jackets and winter, but I have always thought and wanted the brand to represent something deeper. Warmer Together, through the story of friendship between Al Pacino and Robert De Niro, is a strong message of affection and closeness, values that make us better."

The campaign features black and white portraits alongside behind-the-scenes footage. Pacino and De Niro discuss respect, trust, and the strength of relationships. Their conversations form the foundation of the campaign narrative.

Robert De Niro addresses the concept directly in the manifesto teaser. "Warmth never comes from outside, it's an emotion that comes from within us." Al Pacino adds his perspective on friendship. "Friendship is the greatest thing you experience. It's sharing the same sense of life."

Moncler ambassador Tobe Nwigwe contributes to the project with his wife Fat. Together they reinterpret Bill Withers' Lean on Me. The song provides the soundtrack for the campaign's focus on solidarity and mutual support.

De Niro wears the Maya 70 in the campaign. This piece revisits the brand's signature quilted down jacket. The design uses recycled longue saison nylon, combining style with performance and environmental considerations. The Maya 70 represents seven decades of brand heritage.

The campaign introduces the Bretagne jacket alongside the Maya 70. This new piece offers a modern take on protection. The design features a short, enveloping silhouette with an integrated hood. The jacket works for both outdoor activities and urban settings.

Moncler positions Warmer Together as a statement about shared values across cultures. The brand emphasizes connection over isolation, warmth over distance. This approach differs from product-focused campaigns common in the luxury sector.

The campaign launches today across multiple platforms. Billboards, print publications, websites, and social media channels will carry the message. The distribution spans international markets.

Platon's photography style brings intimacy to the portraits. The black and white format removes distractions, focusing attention on the subjects' expressions and relationship. The visual approach supports the campaign's emphasis on authentic human connection.

The timing aligns with Moncler's winter season but extends beyond seasonal promotion. The message about warmth as an internal quality rather than external protection positions the brand in emotional territory.

De Niro and Pacino's presence brings decades of cultural recognition to the campaign. Their friendship outside the project adds authenticity to the concept. The pairing attracts attention beyond fashion audiences.

Moncler has operated for over seventy years. The brand built its reputation on technical outerwear for extreme conditions. This campaign signals a shift in how the company presents itself to consumers.

The Warmer Together initiative demonstrates Moncler's strategy to communicate beyond product features. The focus on human relationships and emotional warmth creates a broader narrative than traditional luxury advertising.