NAHMIAS DROPS MARTY SUPREME COLLECTION

Summary

• Los Angeles brand NAHMIAS collaborates with A24 on Marty Supreme film collection
• Collection features retro athletic wear including track jackets, sweatsuits, polos and jerseys
• Items range from $50 to $250 USD and release through pop-up locations in December

Los Angeles luxury streetwear label NAHMIAS has released a collection tied to A24's upcoming film Marty Supreme. The project brings together designer Doni Nahmias, production company A24, and actor Timothée Chalamet in an official collaboration.

The collection centers on athletic-inspired pieces with vintage styling. Track jackets form a key component of the lineup. These jackets appeared on public figures before the official release, worn by Kid Cudi, Tom Brady, Kylie Jenner, Kendall Jenner, Frank Ocean, and Misty Copeland. The advance visibility generated attention for the collaboration ahead of its formal announcement.

Beyond the track jackets, the collection includes tracksuits, sweatsuits, polo shirts, jerseys, and accessories. Each item follows NAHMIAS' approach to luxury streetwear while incorporating elements from the Marty Supreme film. The design aesthetic draws from retro sportswear with updated construction methods.

Color choices span traditional options alongside brighter selections. Classic tones provide versatile options while bright red and orange add visual impact. The palette reflects both the brand's established style and the film's visual identity.

Pricing sits between $50 and $250 USD across the range. Entry-level accessories start at $50, while premium pieces reach the upper end of the price spectrum. The structure makes the collection accessible at different price points.

Distribution follows a non-traditional approach. NAHMIAS launched the collection through a pop-up truck in SoHo, New York City. The mobile format creates a temporary retail experience distinct from standard store releases. The truck serves as the first touchpoint for consumers to access the collection.

The release strategy extends beyond New York. Additional pop-up locations will appear through December in various cities. The brand has not disclosed specific dates or locations in advance, maintaining an element of surprise. This approach requires consumers to monitor brand channels for announcements.

The collaboration marks a convergence of fashion, film, and celebrity influence. A24 has expanded its merchandising efforts in recent years, working with designers and brands on film-related collections. These partnerships create additional revenue streams while building cultural relevance beyond traditional film marketing.

For NAHMIAS, the project provides visibility through association with a major film production and a high-profile actor. The brand has built its reputation on refined streetwear that combines luxury materials with casual silhouettes. This collaboration introduces the label to audiences who follow film and entertainment closely.

The pop-up format allows for controlled inventory distribution and creates urgency through limited availability. Consumers must act quickly when locations appear, driving immediate purchase decisions. This method differs from standard retail releases where products remain available for extended periods.

December will see the continuation of surprise activations across different markets. The global scope indicates plans for international pop-ups alongside domestic locations. The strategy aims to generate ongoing attention throughout the month rather than concentrating interest in a single release moment.

The collection represents merchandise for Marty Supreme while functioning as standalone fashion pieces. Items carry design elements that reference the film without relying heavily on graphic logos or obvious branding. This allows pieces to work within regular wardrobes beyond their connection to the movie.