Summary:
- Nike ACG and SG Cortina unveiled a special edition hockey jersey on December 7 at Cortina d'Ampezzo's Olympic Ice Stadium
- The design features Dolomite mountain silhouettes, connecting ACG's outdoor heritage with ice hockey
- Limited quantities available at Acqua Salata store in Cortina from December 8
Nike ACG and SG Cortina introduced a special edition hockey jersey during a match at Cortina d'Ampezzo on Sunday, December 7. The jersey debuted when SG Cortina faced HC Gherdëina valgardena.it at the Olympic Ice Stadium.
The design translates mountain elements directly onto the ice. Dolomite silhouettes appear across the jersey, creating a visual link between the peaks surrounding Cortina and the sport played beneath them. This approach represents ACG's first collaboration with a hockey team.
ACG has spent nearly 50 years developing gear for athletes who face demanding conditions. The brand built its reputation on equipment designed for variable terrain and weather. This background shapes how ACG approaches design, with function driving form.
Mountain towns have influenced ACG's identity from the start. These communities test gear in real conditions. Hockey in Cortina shares similarities with this environment. The sport demands quick decisions and direct action, qualities that align with how athletes move through mountains.
SG Cortina plays with speed and aggression. The team's style reflects the environment where it competes. Steep slopes and narrow valleys define the landscape around Cortina. Hockey here follows the same pattern: fast breaks, tight spaces, quick transitions.
The jersey design captures this connection. Sharp lines mimic ridgelines. The color scheme pulls from winter landscapes. Each element serves a purpose beyond aesthetics. Players wear a visual representation of their home terrain.
ACG views team sports as an extension of its all-conditions philosophy. Individual athletes face challenges alone. Team athletes face them together. Both require equipment that performs when conditions get difficult. The jersey brings this thinking to ice hockey.
The match on December 7 marked the only time players wore the special edition jerseys in competition. This single-game approach created a specific moment rather than a season-long campaign. Fans at the Olympic Ice Stadium saw something that won't repeat.
Production numbers stayed small. Limited quantities went to Acqua Salata, a store in Cortina, starting December 8. This distribution strategy keeps the jersey connected to its origins. People who want one need to come to the town where it debuted.
The collaboration between Nike ACG and SG Cortina shows how outdoor brands extend into different sports. ACG traditionally focuses on hiking, trail running, and mountain activities. Hockey adds a new dimension while maintaining core values. Speed, adaptation, and performance matter in both contexts.
Cortina d'Ampezzo has hosted major winter sports events for decades. The 1956 Winter Olympics took place here. The town will host events during the 2026 Winter Olympics. This history makes Cortina a logical place for ACG to explore hockey.
The jersey represents more than clothing. It demonstrates how landscape shapes sport and how sport reflects landscape. Mountains impose demands. Hockey players respond. The design makes this relationship visible.
ACG continues to explore where its philosophy applies. After nearly five decades, the brand still looks for new ways to support athletes. This hockey jersey adds another chapter to that story. The design stays true to ACG principles while addressing the specific needs of ice hockey.
The limited release and single-game debut create exclusivity without pretense. The jersey exists for those who understand the connection between mountain culture and the sport played on frozen water in mountain towns.
Staff
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