[Fashion]

NUGNES HOSTS UGG WORKSHOP IN TRANI, PUGLIA

Nugnes boutique in Trani, Puglia hosted UGG's Peakmod launch with artist Alicesofia leading crochet customization workshop.

image about a collaborative retail event between Italian luxury boutique Nugnes and footwear brand UGG, featuring a hands-on crochet workshop where participants customized UGG Peakmod boots under the guidance of artist Alicesofia at the Trani location on July 17, 2025.
Nugnes
image about a collaborative retail event between Italian luxury boutique Nugnes and footwear brand UGG, featuring a hands-on crochet workshop where participants customized UGG Peakmod boots under the guidance of artist Alicesofia at the Trani location on July 17, 2025.
Nugnes
image about a collaborative retail event between Italian luxury boutique Nugnes and footwear brand UGG, featuring a hands-on crochet workshop where participants customized UGG Peakmod boots under the guidance of artist Alicesofia at the Trani location on July 17, 2025.
Nugnes
image about a collaborative retail event between Italian luxury boutique Nugnes and footwear brand UGG, featuring a hands-on crochet workshop where participants customized UGG Peakmod boots under the guidance of artist Alicesofia at the Trani location on July 17, 2025.
Nugnes
image about a collaborative retail event between Italian luxury boutique Nugnes and footwear brand UGG, featuring a hands-on crochet workshop where participants customized UGG Peakmod boots under the guidance of artist Alicesofia at the Trani location on July 17, 2025.
Nugnes
image about a collaborative retail event between Italian luxury boutique Nugnes and footwear brand UGG, featuring a hands-on crochet workshop where participants customized UGG Peakmod boots under the guidance of artist Alicesofia at the Trani location on July 17, 2025.
Nugnes
image about a collaborative retail event between Italian luxury boutique Nugnes and footwear brand UGG, featuring a hands-on crochet workshop where participants customized UGG Peakmod boots under the guidance of artist Alicesofia at the Trani location on July 17, 2025.
Nugnes
image about a collaborative retail event between Italian luxury boutique Nugnes and footwear brand UGG, featuring a hands-on crochet workshop where participants customized UGG Peakmod boots under the guidance of artist Alicesofia at the Trani location on July 17, 2025.
Nugnes
image about a collaborative retail event between Italian luxury boutique Nugnes and footwear brand UGG, featuring a hands-on crochet workshop where participants customized UGG Peakmod boots under the guidance of artist Alicesofia at the Trani location on July 17, 2025.
Nugnes

Summary:

  • Italian boutique Nugnes collaborated with UGG to launch the new Peakmod model through a crochet workshop
  • Artist Alicesofia curated the event, teaching guests to customize UGG boots using traditional craft techniques
  • The July 17 event combined retail activation with artistic installation at Nugnes' Trani location

On July 17, 2025, Italian luxury retailer Nugnes hosted a collaborative event with California-based footwear brand UGG at their Trani boutique. The activation centered around the launch of UGG's new Peakmod model through an interactive workshop format.

Artist and model Alicesofia served as the event's curator, leading participants through a crochet workshop where guests could personalize the Peakmod boots. The hands-on session allowed attendees to apply traditional needlework techniques to contemporary footwear, creating individualized versions of the product.

The three-hour event, running from 7 PM to 10 PM, transformed the boutique space into a workshop environment. DJ duo Polly & Pamy provided music while guests worked on their customizations. The store's terrace was configured as an additional gathering space for participants.

Nugnes, established in 1920, operates luxury retail locations in southern Italy. The company has previously hosted brand collaborations that combine retail with cultural programming. UGG, founded in California, has expanded beyond its original sheepskin boot designs to include various footwear categories.

The Peakmod represents UGG's approach to updating their classic silhouettes with contemporary design elements. The model was selected for the Trani workshop due to its structure, which accommodates the crochet embellishment technique demonstrated during the event.

Nugnes' Trani location serves as both a retail space and venue for cultural events. The boutique's design accommodates various event formats, from product launches to artistic presentations.

Alicesofia also created an artistic installation for the boutique's windows, featuring original works produced specifically for the event. The installations incorporated textile elements that reflected the workshop's focus on traditional craft methods.

Take a look at our brief conversation with Alicesofia below. In this interview, we explore Alicesofia’s creative world as she opens up about her distinctive inspirations and personal outlook.

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