PALACE AND NIKE LAUNCH FIRST COLLECTION

Summary

• Palace and Nike release their debut collection after over a year of speculation
• The P90 range draws from Nike's Total90 football franchise with mixed branding elements
• Collection launches October 31 through Palace stores and Nike SNKRS in Europe, Middle East, and Africa

Palace and Nike have released their first collection together. The partnership arrives after more than 12 months of rumors and multiple preview campaigns.

The debut collection carries the name P90. The range takes inspiration from Nike's Total90 franchise, which the sportswear brand brought back to market earlier in 2024. Both companies merge their visual identities throughout the line. Palace's Tri-Ferg logo appears alongside the Nike Swoosh on each piece.

The collection includes multiple categories of apparel. Shell suits form part of the offering, paired with football jerseys in the Total90 style. Buyers will find tracksuits, hoodies, and sweaters in the range. The collection also features shorts and t-shirts. Each item displays the combined branding of both companies.

Nike and Palace commissioned a campaign to promote the collection. The advertisement features multiple public figures from different fields. Former Manchester United footballer Wayne Rooney appears in the campaign materials. Lenna Gunning-Williams and professional skateboarder Lucien Clark also participate in the promotional imagery.

The footwear component centers on the Palace x Nike Total 90 III. The shoe received its own preview release last week. The sneaker updates Nike's original Total90 boot design for contemporary wear.

One detail from the campaign images has attracted attention. The final promotional photograph shows a person named Giggs wearing different footwear. The image displays what appears to be a black Air Max Dn8 shoe. This model matches earlier reports about a second sneaker collaboration between the two brands. Neither company has confirmed details about this additional shoe.

The Total90 line holds specific importance in football culture. Nike introduced the original franchise in the early 2000s. The boots gained recognition through professional players who wore them during matches. The design featured distinctive elements meant to improve ball control and shooting accuracy. Nike discontinued the line years ago before reviving the aesthetic this year.

Palace brings its skateboarding heritage to the partnership. The London-based brand started in the skating community before expanding to broader streetwear. The company maintains ties to skate culture while producing collections that appeal to wider audiences. This collaboration marks Palace's first work with Nike, though the brand has partnered with other major sportswear companies in the past.

The timing of the release falls near the end of October. Buyers in different regions will access the collection through different channels. Palace will sell the full range through its own retail locations and website. The Total 90 III sneaker will appear on Nike SNKRS, but only for customers in Europe, the Middle East, and Africa. The regional restriction limits access for buyers in other markets.

The collection represents a significant partnership between two brands with different backgrounds. Nike operates as a global sportswear corporation with decades of history in athletic footwear and apparel. Palace functions as an independent streetwear label with roots in subculture. The collaboration blends these identities through football-themed designs that carry elements from both companies.

October 31 marks the official release date. Interested buyers should check Palace's website and physical stores for the complete collection. Those seeking the Total 90 III sneaker in EMEA regions should monitor Nike SNKRS for availability.