Jack McCollough and Lazaro Hernandez have been appointed as the new creative directors at Spanish luxury house LOEWE, confirming widespread industry speculation. The design duo will assume full creative control of the LVMH-owned brand on April 7, following Jonathan Anderson's departure after an 11-year tenure.
The appointment comes shortly after McCollough and Hernandez stepped back from their creative director roles at Proenza Schouler, the New York-based label they founded, though they will maintain board positions and minority ownership stakes. According to LOEWE CEO Pascale Lepoivre, the pair will oversee "the entire creative responsibility of all LOEWE collections across womenswear, menswear, leather goods and accessories."
"They are highly creative and also entrepreneurs, whose curiosity and vision go beyond fashion and extend to diverse cultural fields as well as to the diversity of markets and customers that we talk to", Lepoivre told WWD. She noted that their initial days with the company will include time in Madrid to familiarize themselves with the atelier, meet artisans, and explore the brand's archives.
McCollough and Hernandez expressed their enthusiasm about joining LOEWE, stating they are "honored to join a house whose values and mission align closely with our own." They acknowledged Anderson's contribution in shaping LOEWE into "the cultural force it is today" and thanked Bernard Arnault, Delphine Arnault, Sidney Toledano, and Lepoivre for entrusting them with the brand's future.
The announcement intensifies speculation that Anderson may be headed to Dior as its next creative director, marking another significant shift in fashion's ongoing leadership changes.