PUMA X BALENCIAGA COLLECTION LAUNCHES

Summary:

• The PUMA x Balenciaga Winter 2025 capsule collection has been released in stores and online following its March runway debut
• The collaboration features reimagined Speedcat sneakers and apparel that merges luxury fashion with sportswear aesthetics
• Campaign photography by Ari Versluis showcases the collection with gabber music influences

The Winter 2025 capsule collection from PUMA and Balenciaga has reached retail locations and digital platforms. The partnership was first unveiled during Balenciaga's March runway show, where the collaborative pieces made their debut.

Photographer Ari Versluis directed the campaign featuring models Diede, Tianee, Brooks, Yav and Joe. The visual narrative incorporates gabber music elements, creating a backdrop that reflects the collection's cultural references.

The collaboration centers on PUMA's Speedcat silhouette, which appears in multiple iterations throughout the line. A deconstructed version strips away traditional elements, while a slip-on variant eliminates laces entirely and uses soft leather construction. The collection also includes a satin Ballerina interpretation of the classic sneaker.

Apparel offerings draw from football-inspired designs, most notably in the tracksuit pieces that reference the sport's aesthetic codes. A shearling jacket provides an unexpected textural element, while a trompe-l'œil coat plays with visual perception. The clothing selection rounds out with co-branded t-shirts and oversized hoodies that carry both brands' identities.

The partnership represents another intersection between luxury fashion houses and athletic brands, where high-end design sensibilities meet functional sportswear construction. Both companies bring their distinct approaches to materials, silhouettes, and brand heritage to create pieces that speak to consumers from both fashion and sports backgrounds.

Availability spans both physical retail locations and online channels, making the collection accessible through multiple purchasing routes. The pieces maintain the technical specifications expected from PUMA while incorporating the design language that defines Balenciaga's contemporary aesthetic.