[Fashion]

PUMA'S H-STREET SNEAKERS LAUNCH CELEBRATED WITH SEOUL EXHIBITION

PUMA unveils H-Street sneakers through a gallery-inspired Seoul exhibition featuring K-pop star Rosé and other notable guests, open until May 18.

image of PUMA's H-Street sneakers launch event in Seoul, describing the exhibition venue's athletics-inspired design, notable attendees including K-pop celebrity Rosé, and quotes from PUMA's Global Marketing Director. The piece explains that the exhibition is part of PUMA's Future Archives initiative honoring classic designs and mentions that it remains open to the public through May 18 with various interactive elements including styling areas, music spaces, archival displays, and group activities.
Puma
image of PUMA's H-Street sneakers launch event in Seoul, describing the exhibition venue's athletics-inspired design, notable attendees including K-pop celebrity Rosé, and quotes from PUMA's Global Marketing Director. The piece explains that the exhibition is part of PUMA's Future Archives initiative honoring classic designs and mentions that it remains open to the public through May 18 with various interactive elements including styling areas, music spaces, archival displays, and group activities.
Puma
image of PUMA's H-Street sneakers launch event in Seoul, describing the exhibition venue's athletics-inspired design, notable attendees including K-pop celebrity Rosé, and quotes from PUMA's Global Marketing Director. The piece explains that the exhibition is part of PUMA's Future Archives initiative honoring classic designs and mentions that it remains open to the public through May 18 with various interactive elements including styling areas, music spaces, archival displays, and group activities.
Puma
image of PUMA's H-Street sneakers launch event in Seoul, describing the exhibition venue's athletics-inspired design, notable attendees including K-pop celebrity Rosé, and quotes from PUMA's Global Marketing Director. The piece explains that the exhibition is part of PUMA's Future Archives initiative honoring classic designs and mentions that it remains open to the public through May 18 with various interactive elements including styling areas, music spaces, archival displays, and group activities.
Puma
image of PUMA's H-Street sneakers launch event in Seoul, describing the exhibition venue's athletics-inspired design, notable attendees including K-pop celebrity Rosé, and quotes from PUMA's Global Marketing Director. The piece explains that the exhibition is part of PUMA's Future Archives initiative honoring classic designs and mentions that it remains open to the public through May 18 with various interactive elements including styling areas, music spaces, archival displays, and group activities.
Puma
image of PUMA's H-Street sneakers launch event in Seoul, describing the exhibition venue's athletics-inspired design, notable attendees including K-pop celebrity Rosé, and quotes from PUMA's Global Marketing Director. The piece explains that the exhibition is part of PUMA's Future Archives initiative honoring classic designs and mentions that it remains open to the public through May 18 with various interactive elements including styling areas, music spaces, archival displays, and group activities.
Puma
image of PUMA's H-Street sneakers launch event in Seoul, describing the exhibition venue's athletics-inspired design, notable attendees including K-pop celebrity Rosé, and quotes from PUMA's Global Marketing Director. The piece explains that the exhibition is part of PUMA's Future Archives initiative honoring classic designs and mentions that it remains open to the public through May 18 with various interactive elements including styling areas, music spaces, archival displays, and group activities.
Puma
image of PUMA's H-Street sneakers launch event in Seoul, describing the exhibition venue's athletics-inspired design, notable attendees including K-pop celebrity Rosé, and quotes from PUMA's Global Marketing Director. The piece explains that the exhibition is part of PUMA's Future Archives initiative honoring classic designs and mentions that it remains open to the public through May 18 with various interactive elements including styling areas, music spaces, archival displays, and group activities.
Puma

At a futuristic gallery-inspired venue in Seoul, PUMA marked the release of its H-Street sneakers with a distinctive exhibition that opened with a VIP gathering. The space featured reinterpreted athletics elements, connecting to the footwear's sporting background.

The venue welcomed various PUMA affiliates including K-pop star Rosé, along with Yeji, Yuri Jo, Juyeon, Jungwon Cha, and Junyoung Lee.

Christina Mirabelli, Global Marketing Director at PUMA Sportstyle, noted: "The opening night exceeded expectations. Seeing numerous familiar faces from the PUMA community supporting this occasion was remarkable. Watching attendees customize and interpret the H-Street while navigating the space made for a distinctive event".

This activation represents part of the Future Archives initiative, a project honoring select signature models from the German brand while positioning them for what's ahead. The exhibition remains accessible to visitors through May 18, providing areas for styling and music, displaying archival products, and hosting group activities.

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Kristin Kaye

Kristin Kaye

Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.

Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.