PUMA MOSTRO RETURNS IN PELÉ YELLOW WITH AMELIA GRAY

Summary:

• The PUMA Mostro silhouette receives a new "Pelé Yellow" colorway featuring vegan-certified materials and black contrast details
• Model and style influencer Amelia Gray leads the campaign imagery for this latest release
• The sneaker launches June 5 at $120 USD through PUMA's direct channels and partner retailers

The German athletic brand continues its strategic repositioning of the Mostro sneaker with another carefully curated release. This time, the brand has selected influencer Amelia Gray to showcase the latest "Pelé Yellow" iteration, which becomes available to consumers on June 5.

Since 2023, PUMA has methodically transformed the Mostro from a niche archive piece into a central component of its lifestyle category. The transformation involved partnerships with notable figures including A$AP Rocky and fashion label Aries, while simultaneously developing compelling standalone colorways that appeal to broader audiences.

The "Pelé Yellow" version maintains the shoe's distinctive aesthetic while introducing new material specifications. The upper construction utilizes vegan-certified textiles in the signature yellow tone, designated by PUMA as colorway reference 403206_15. Black accents appear across the overlay panels, the hook-and-loop fastening system, and the characteristic spiked outsole, creating visual contrast against the primary yellow base.

Gray's involvement in the campaign represents PUMA's continued emphasis on cultural partnerships to promote the Mostro line. The model and tastemaker brings her established fashion credibility to the project, appearing in a series of images that highlight the shoe's versatility within contemporary styling contexts.

Technical specifications for this release include the elasticated closure system that has become synonymous with the Mostro design language. The spiked sole unit, originally developed for track and field applications, now serves primarily as a distinctive design element that separates the model from conventional lifestyle footwear options.

Retail availability begins June 5 through PUMA's official channels and authorized stockists, with pricing set at $120 USD. This price point positions the shoe within the mid-tier segment of the brand's lifestyle offerings, making it accessible while maintaining perceived value through its archive heritage and contemporary updates.

The Mostro's current market position reflects PUMA's broader strategy of mining its extensive archive for commercially viable designs. Rather than developing entirely new silhouettes, the brand has found success in recontextualizing existing models for current consumer preferences, particularly in the lifestyle segment where retro-inspired designs continue to perform well.

Distribution for the "Pelé Yellow" colorway follows PUMA's standard release pattern, with initial availability through flagship stores and online platforms before expanding to specialty retailers. The brand has not indicated whether this particular colorway will receive limited production numbers or remain as a ongoing catalog option.