REAL MADRID PARTNERS WITH LOUIS VUITTON FOR TEAM ATTIRE

Louis Vuitton

Summary

• French luxury house Louis Vuitton becomes official supplier of formal and travel wear for Real Madrid's football and basketball teams in multi-year agreement
• Pharrell Williams designs exclusive collection featuring custom suits, accessories, and travel items with Real Madrid branding
• Partnership includes men's and women's football squads plus men's basketball team, with pieces unavailable to general public

The Spanish football club Real Madrid has entered into a multi-year partnership with French luxury brand Louis Vuitton, establishing the fashion house as the official supplier of formal and travel wear for the club's teams. The agreement covers Real Madrid's men's and women's football teams as well as the men's basketball team.

Under the direction of Men's Creative Director Pharrell Williams, Louis Vuitton has developed a specialized collection exclusively for Real Madrid. The collaboration brings together custom-tailored suits, ready-to-wear pieces, and accessories designed specifically for the club's players and staff during official appearances and travel.

The formal wear collection includes tailored jackets and trousers featuring embossed VVN leather labels, complemented by LV Soft shoes and accessories such as embroidered caps and belts with palladium buckles. Players and staff will wear these pieces during official club functions and public appearances.

Louis Vuitton has also created a dedicated travel line for the teams, incorporating the brand's signature pieces adapted for Real Madrid's use. The collection features the Horizon 55 suitcase, Keepall bag, and Christopher backpack, all crafted in Louis Vuitton's Monogram canvas. These items display Real Madrid's white-and-gold color scheme and "RM" initials, creating pieces that remain exclusive to the teams and will not be sold commercially.

The announcement was accompanied by a visual campaign featuring several Real Madrid players, including Éder Militão, Dani Carvajal, Kylian Mbappé, Jude Bellingham, Vinicius Júnior, and Thibaut Courtois. The images show the players positioned on Louis Vuitton trunks outside the Santiago-Bernabéu Stadium, highlighting the connection between the luxury brand and the football club.

This partnership represents an expansion of Louis Vuitton's involvement in elite sports. The brand has previously created trophy cases for major competitions including the FIFA World Cup and the Ballon d'Or ceremony. Pietro Beccari, CEO of Louis Vuitton, noted the alignment between the two organizations, stating that both prioritize excellence and evolution in their respective fields.

The wardrobe reflects Louis Vuitton's approach to combining functionality with luxury craftsmanship. The pieces are designed to accommodate the travel demands of professional sports while maintaining the sophisticated aesthetic associated with the brand. This practical consideration addresses the frequent travel requirements of Real Madrid's teams throughout their competitive seasons.

Emilio Butragueño, Real Madrid's Director of Institutional Relations, emphasized the shared heritage between the two organizations. Both Louis Vuitton and Real Madrid have established themselves as leaders in their respective industries over extended periods, creating a foundation for the partnership that extends beyond simple commercial arrangements.

The collaboration positions Louis Vuitton within the football industry while providing Real Madrid with luxury attire that reflects the club's status in international football. The partnership demonstrates how luxury brands are increasingly aligning with sports organizations to reach new audiences and create exclusive products that appeal to both fashion and sports enthusiasts.

The exclusive nature of the Real Madrid collection, with its unavailability to consumers, creates a unique positioning for the partnership. This approach maintains the special relationship between the brand and the club while generating interest among fans who can observe but not purchase the custom pieces.

Real Madrid's adoption of Louis Vuitton's designs for both formal occasions and travel needs establishes a comprehensive wardrobe solution that covers the various requirements of professional sports teams. The partnership extends across multiple sports within the Real Madrid organization, creating consistency in the club's visual presentation across different teams and competitive contexts.