ROSALÍA STARS IN CALVIN KLEIN'S FALL 2025 CAMPAIGN

Summary:

• Rosalía fronts Calvin Klein's fall 2025 underwear campaign photographed by Carlijn Jacobs
• The campaign showcases Icon Cotton Modal line with seamless Infinity Bond waistband technology
• The Spanish Grammy winner expresses her long-standing appreciation for the Calvin Klein brand

Calvin Klein announces Rosalía as the face of its fall 2025 underwear collection. The Spanish Grammy Award winner appears in the new campaign photographed by Carlijn Jacobs.

The campaign features surreal visual storytelling that highlights Rosalía's confident presence while showcasing Calvin Klein's signature underwear pieces. Jacobs captures the singer in the brand's iconic designs through a lens that balances sensuality with artistic direction.

"Calvin Klein underwear has been a staple in my wardrobe for years. I love the brand and it's an honor to be part of this campaign", Rosalía stated.

The collection centers on the new Icon Cotton Modal line. This range features the Infinity Bond seamless waistband technology and thermally bonded hook and eye closures. These design elements create a smoother silhouette while improving breathability for daily wear.

Additional pieces in the campaign include items from the Heritage Cotton collection and the Perfectly Fit bikini line. Each product represents Calvin Klein's focus on combining comfort with modern design aesthetics.

Jacobs brings her distinctive photography style to the project. Her approach emphasizes Rosalía's artistic persona while maintaining the brand's minimalist visual identity. The photographer's previous work includes campaigns for major fashion houses and editorial shoots for international publications.

Rosalía's involvement continues Calvin Klein's tradition of collaborating with influential artists and performers. The brand has previously featured musicians, actors, and cultural figures in its advertising campaigns across different product categories.

The fall 2025 collection targets consumers seeking both style and functionality in their intimate apparel. Calvin Klein positions these pieces as wardrobe essentials that combine technical innovation with classic design principles.

The campaign launches across multiple platforms including social media channels where Calvin Klein initially teased the collaboration. The brand expects the partnership to reach global audiences through both traditional and digital marketing channels.

This collaboration marks another milestone in Rosalía's expanding relationship with fashion brands. The artist has previously worked with luxury labels and continues to influence style trends through her music and public appearances.