Summary:
- The ProGrid Paramount, first released in 2007 as a technical running shoe, returns with updated styling for casual wear
- The shoe keeps its original ProGrid cushioning technology but features a cleaner design with minimal branding
- Available now at €190 through Saucony.com and select retailers
Saucony brings back the ProGrid Paramount. The shoe debuted in 2007 as a performance running product. This version targets lifestyle consumers.
The original ProGrid Paramount used the brand's ProGrid cushioning system. Runners needed shock absorption and support during training. The technology delivered both. Saucony keeps this foundation in the current release.
The updated model shows different design choices. The upper combines breathable mesh with synthetic overlays. These materials reduce weight while adding structure where needed. The medial Arch-Lock provides foot support. A molded TPU heel counter adds stability at the back of the shoe.
Reflective details appear throughout the shoe. These elements reference the product's athletic background. The placement stays subtle to maintain the casual aesthetic.
Branding differs from traditional Saucony models. The signature river logo does not appear on the lateral side. The company places logos on the heel and tongue only. This approach creates a more understated look.
The shoe measures technical specifications against lifestyle needs. The mesh allows airflow during wear. The synthetic overlays protect high-stress areas. The cushioning system works for walking and standing as well as running. The TPU heel counter prevents the back from collapsing over time.
Saucony positions this release between performance and casual categories. The ProGrid technology comes from running development. The design language speaks to streetwear consumers. The price point of €190 sits in the premium lifestyle segment.
The launch campaign uses motion-based visuals. These images highlight the shoe's athletic heritage. The marketing connects the product to running culture while showing everyday applications.
The color options and material choices follow current lifestyle trends. The mesh and synthetic combination appears across multiple sneaker categories. The minimal branding aligns with consumer preferences for cleaner designs. The reflective details add function without dominating the appearance.
Saucony competes in both running and lifestyle markets. The brand was founded in 1898. The company operates as part of Wolverine World Wide. Technical innovations include PWRRUN PB, PWRRUN+, and SPEEDROLL technologies in performance lines. The Originals category focuses on heritage and lifestyle products.
The ProGrid Paramount fits within the Originals range. This category reinterprets past models for current consumers. The approach lets Saucony access its archive while meeting contemporary needs. Other brands follow similar strategies with retro running shoes.
The shoe releases through Saucony's website and select retail partners. The €190 price positions the product above basic lifestyle sneakers but below limited collaborations. The distribution strategy balances availability with maintaining brand positioning.
Technical running shoes moving to lifestyle use represents an established pattern. Consumers value the comfort and quality from performance development. Brands gain additional revenue from existing designs. The ProGrid Paramount follows this model while maintaining its technical features.
The materials and construction methods serve daily wear patterns. The mesh upper tolerates regular use. The cushioning system maintains comfort during extended periods on foot. The heel counter and arch support provide structure for various activities.
Saucony updates a 17-year-old design for today's market. The shoe keeps core technical elements while adopting modern styling. The result sits between pure performance and fashion-focused products. The €190 price and limited branding target consumers who want running technology in casual shoes.
Staff
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