SFERA EBBASTA LAUNCHES G-SHOCK COLLECTION

G-SHOCK

Summary:

• Sfera Ebbasta and G-SHOCK release a limited edition collection of 3,600 watches across two models
• The DW-5600 and DW-6900 feature custom S€ branding, red backlighting, and barbed wire strap patterns
• The collaboration builds on a partnership that started in 2023 when the artist became a brand ambassador

The partnership between G-SHOCK and Sfera Ebbasta has moved beyond marketing campaigns into product development. The Italian artist worked directly on creating two watches that carry his signature aesthetic and branding.

The collection includes the DW-5600 and DW-6900 models, both produced in limited quantities totaling 3,600 pieces. Each watch comes in red and black color schemes that align with the artist's visual identity.

Both models feature the S€ logo on multiple surfaces. The DW-6900 displays the logo at the top of the dial, while the DW-5600 places the logo lower on the face. G-SHOCK engraved the symbol on the case and caseback as well. When someone activates the display, the red backlight reveals the logo again.

The watch straps include a barbed wire graphic pattern. This design element connects to the urban themes present in the artist's work and public image. The straps also display the text "It's Money Time" as an additional personalized detail.

Each timepiece ships in custom packaging designed specifically for this release. The presentation aims to create a distinct unboxing experience for buyers.

The relationship between Sfera Ebbasta and G-SHOCK dates back to 2023, when the brand featured the artist in an official campaign. At that time, he served as an ambassador for the watch company. This new project marks a shift in the collaboration structure. The artist participated in the design process rather than simply endorsing existing products.

The watches target the artist's fanbase directly. The design choices reflect his personal style and the aesthetic preferences of his audience. The limited production run of 3,600 units suggests the collection aims to create scarcity and exclusivity.

G-SHOCK

G-SHOCK selected two of its most recognizable silhouettes for this collaboration. The DW-5600 and DW-6900 both have long histories within the brand's catalog. The DW-5600 maintains the square case shape that has defined G-SHOCK since the 1980s. The DW-6900 offers a rounder profile with three circular sub-dials on the face.

Both models maintain the durability standards that G-SHOCK built its reputation on. The watches resist shocks and water damage while providing digital timekeeping functions. The brand added the custom branding and design elements to these proven platforms.

The collaboration represents one of the more detailed customization projects G-SHOCK has executed with a local artist. Most regional partnerships involve simpler branding applications. This project includes multiple touch points where the artist's identity appears on the product.

The watches become available on December 3 through the official G-SHOCK website for the Italian market and at selected retail partners. Buyers who want to learn more about the specifications and design details before the release date have access to a dedicated page on the G-SHOCK Italy website that documents the collaboration.

The pricing information was not disclosed in the announcement materials. Given the limited production numbers and the collaborative nature of the project, the watches will likely command a premium over standard G-SHOCK models.

This release follows a pattern of watch brands partnering with musicians and artists to create limited products. These collaborations allow brands to reach specific audiences while giving artists another avenue to express their creative direction and connect with fans through physical products.