[Fashion]

STILL KELLY DROPS SECOND COLLECTION

Marc Kalman unveils Still Kelly's 37-piece second collection featuring bold workwear, Italian denim, and graphic tees with punk-pop influences.

image about Still Kelly's second menswear collection by Marc Kalman, featuring 37 pieces including workwear, denim, and graphic tees with punk and pop influences.
Still Kelly
image about Still Kelly's second menswear collection by Marc Kalman, featuring 37 pieces including workwear, denim, and graphic tees with punk and pop influences.
Still Kelly
image about Still Kelly's second menswear collection by Marc Kalman, featuring 37 pieces including workwear, denim, and graphic tees with punk and pop influences.
Still Kelly
image about Still Kelly's second menswear collection by Marc Kalman, featuring 37 pieces including workwear, denim, and graphic tees with punk and pop influences.
Still Kelly
image about Still Kelly's second menswear collection by Marc Kalman, featuring 37 pieces including workwear, denim, and graphic tees with punk and pop influences.
Still Kelly

Summary:

  • Marc Kalman releases Still Kelly's second collection featuring 37 pieces of luxury menswear
  • The collection includes bold workwear, Italian denim, graphic tees, and tailored outerwear
  • Campaign features Paul Hameline and Mona Tougaard, shot by Frank Lebon in London

Marc Kalman has released Still Kelly's second collection, building on the brand's viral 2024 debut. The 37-piece lineup targets what the brand calls "forever-boys" with luxury pieces that blend high-end craftsmanship and street style.

The collection centers on wardrobe essentials with an edge. Bold workwear comes in bright colors and oversized fits. Italian-made denim offers premium quality construction. Lightweight wool pleated trousers provide formal options. Car coats and warm-up style outerwear complete the range.

Graphic tees feature nostalgic fonts and imagery that reference Kalman's personal interests. Fitted logo tees reinforce brand identity. The pieces reflect Kalman's own style philosophy of mixing unexpected elements with refined tailoring.

The campaign expands beyond product photography. Shot in London by Frank Lebon, it features models Paul Hameline and Mona Tougaard. Pau Avia handled styling duties. The creative team draws from Kalman's network of collaborators in fashion and art.

Kalman describes the collection as reflecting an "ultra-eccentric, cult, punk, and pop attitude." The pieces combine luxury materials with rebellious design details. This approach mirrors his personal wardrobe choices where high-end items pair with street finds.

The brand targets customers seeking luxury pieces with personality. Still Kelly positions itself between traditional menswear and streetwear. The collection offers alternatives to conventional luxury brands through bold colors and unconventional proportions.

Collection Two launches July 29 at 4PM CET. Customers will find it on stillkelly.com, ssense.com, at SSENSE Montréal stores, and through the SSENSE mobile app. The exclusive retail partnership continues from the brand's first collection.

The sophomore release tests whether Still Kelly maintains momentum from its initial success. The brand faces the challenge of building consistent identity while avoiding sophomore slump. Early response to preview images suggests continued interest from fashion insiders and consumers seeking distinctive luxury pieces.

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Kristin Kaye

Kristin Kaye

Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.

Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.