SUPREME FW25 COLLECTION DROPS AUGUST 28

Summary:

• Supreme releases fall/winter 2025 lookbook after summer break with staggered drops starting August 28
• Collection maintains brand's streetwear identity despite EssilorLuxottica acquisition concerns

Features hip-hop culture tributes including Playboi Carti Photo Tee, Wu-Tang Clan pieces, and Michael Jackson homage
Supreme has unveiled its fall/winter 2025 collection after weeks of social media teasers that generated significant buzz among fans.

The New York-based brand returned from its traditional summer hiatus to showcase next season's offerings. The company will release items in phases using its established hype-driven formula.

James Jebbia's brand stays true to its streetwear roots in this collection. No creative departures appear despite concerns about potential changes following the unexpected acquisition by Italian-French eyewear giant EssilorLuxottica.

The collection bridges past and present with strong references to hip-hop culture and music history. A Photo Tee featuring Playboi Carti, previously teased on Instagram, headlines the music-focused pieces. Several Wu-Tang Clan items join the lineup alongside a new Michael Jackson tribute, following the brand's 2017 homage to the pop icon.

Baseball-inspired jackets feature prominently among the outerwear options. The brand includes its signature irreverent graphics across multiple pieces. Non-apparel items extend to skis, gashapon toys, and power banks.

Supreme stores and the online shop will launch the first drop on August 28 at 5:00 PM. The complete collection catalog is available for preview on the brand's website.

The release schedule follows Supreme's established pattern of creating scarcity through limited quantities and timed releases. This approach has maintained the brand's position in the streetwear market since its 1994 founding.

EssilorLuxottica's acquisition raised questions about Supreme's future direction. The eyewear company's purchase price reached $2.1 billion when announced. However, this collection suggests the brand will maintain its core identity and release strategy.

Supreme's fall/winter 2025 collection demonstrates the brand's continued focus on youth culture and music references while expanding its product range beyond traditional apparel categories.