Summary:
- Valentino Beauty commissioned seven visual artists to reinterpret the Born in Roma fragrance bottle
- The project features work from Infiniteyay, Daily Splice, Xeocho, Chrissie Abbott, Andrew Knives, Maria Ines Guil, and Simon Bailly
- Digital pieces are shared through the brand's social channels
Valentino Beauty has commissioned seven visual artists to create digital reinterpretations of its Born in Roma fragrance bottle. The project brings together creators from different backgrounds to explore the bottle as a cultural object rather than a commercial product.
The artists involved are Infiniteyay, Daily Splice, Xeocho, Chrissie Abbott, Andrew Knives, Maria Ines Guil, and Simon Bailly. Each artist approaches the bottle through their own visual language and creative sensibility. The results vary widely in style and interpretation.
The brand positions this effort as part of its approach to contemporary creativity. Born in Roma, one of Valentino Beauty's established fragrances, serves as the central reference point. The bottle itself becomes the subject of artistic exploration.
Each artist treats the object differently. Some focus on form, others on context. The range of perspectives reflects different creative traditions and digital techniques. The brand has not specified particular themes or restrictions for the interpretations.
Valentino Beauty shares the finished pieces through its social media channels. This distribution method creates a digital space where the work reaches audiences directly. The social format allows the brand to present the pieces as a collection while maintaining individual visibility for each artist.
The company states the project supports its interest in creative communities and cultural connection. Born in Roma, in this context, extends beyond its role as a fragrance. The brand frames it as a symbol of personal expression and individual identity.
This collaboration gives each artist a platform to present their work to Valentino Beauty's audience. The project structure allows artists to maintain their distinct voices while participating in a shared theme. The brand emphasizes this balance between collective participation and individual expression.
The digital nature of the project aligns with Valentino Beauty's attention to online spaces. Social channels serve as the primary venue for viewing the work. This approach places the art in the same digital environment where visual culture circulates widely.
Valentino Beauty has not disclosed the duration of the project or whether additional artists will participate in future phases. The current collection features seven distinct visual interpretations. Each piece stands alone while contributing to the broader initiative.
The project represents an intersection between commercial fragrance and visual art. Artists work with a branded product as their subject matter. The brand provides the framework while artists bring their own creative approaches.
Born in Roma, launched as part of Valentino Beauty's fragrance line, now serves as source material for digital art. The bottle's design becomes a starting point for creative interpretation. Artists move the object into new visual contexts.
The collaboration reflects a broader trend of brands engaging with digital creators. Visual artists receive exposure through brand channels. Brands associate themselves with contemporary creative work.
Valentino Beauty positions the initiative within its broader creative strategy. The project connects perfumery with digital art practices. Social media functions as both gallery space and distribution channel.
Kristin Kaye
Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.
Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.