Zara partners with British designer Samuel Ross for exclusive menswear collections launching 2025. New line "SR_A Engineered by Zara" to feature sophisticated functional designs.
This collaboration follows the recent success of their capsule collection with Stefano Pilati and marks a notable departure from the company's traditional fast-fashion approach.
The partnership will introduce seasonal menswear collections under the label "SR_A Engineered by Zara." This development comes after Ross's recent sale of A-COLD-WALL* to Tomorrow Ltd. in February, allowing him to pursue new creative ventures.
Ross's vision for the collaboration emphasizes sophisticated functionality in menswear design. The collections will feature refined, practical pieces that reflect a mature approach to contemporary men's fashion. The designer's strategy appears to align with changing consumer preferences and market dynamics.
"There's been a clear evolution in consumer taste compared to five years ago, when luxury streetwear dominated the conversation," Ross explains. "This isn't about rapid product turnover. We're creating a mature offering that will develop organically year after year, acknowledging our customers' sophistication."
The first collection from this partnership is scheduled to launch in early 2025. The release will be accompanied by a series of art installations, highlighting the intersection of fashion and artistic expression that characterizes Ross's approach.
This collaboration represents Zara's latest step in elevating its market position through strategic partnerships with established designers. It follows the brand's successful ventures with industry figures like Stefano Pilati, indicating a calculated shift in their business model.