Haffid El Maataoui is a Moroccan Italian creative based in Milan. Born in Morocco and raised in Faenza, he grew up between two cultures that shaped his vision: the warmth and philosophy of Morocco, and the craftsmanship and design sensibility of Italy. Through his projects and writing, he celebrates cross cultural identity, human connection, and the beauty of difference, always seeking new ways to tell stories that feel both personal and universal. Passionate about North African Art and Design, specifically Amazigh Art and Ceramics.