ROCKY UNVEILS RAY-BAN WAYFARER PUFFER COLLECTION

A$AP Rocky releases Ray-Ban Wayfarer Puffer sunglasses in 7 colors for $202. Harlem-shot campaign features local models.

image about A$AP Rocky's new Ray-Ban sunglasses collection. The Wayfarer Puffer frames come in seven colors and cost $202 each. The advertising campaign was photographed in Harlem using local residents as models. Rocky became Ray-Ban's Creative Director in February and previously wore custom versions of these sunglasses to the Met Gala and Cannes Film Festival.
Ray-Ban
image about A$AP Rocky's new Ray-Ban sunglasses collection. The Wayfarer Puffer frames come in seven colors and cost $202 each. The advertising campaign was photographed in Harlem using local residents as models. Rocky became Ray-Ban's Creative Director in February and previously wore custom versions of these sunglasses to the Met Gala and Cannes Film Festival.
Ray-Ban
image about A$AP Rocky's new Ray-Ban sunglasses collection. The Wayfarer Puffer frames come in seven colors and cost $202 each. The advertising campaign was photographed in Harlem using local residents as models. Rocky became Ray-Ban's Creative Director in February and previously wore custom versions of these sunglasses to the Met Gala and Cannes Film Festival.
Ray-Ban
image about A$AP Rocky's new Ray-Ban sunglasses collection. The Wayfarer Puffer frames come in seven colors and cost $202 each. The advertising campaign was photographed in Harlem using local residents as models. Rocky became Ray-Ban's Creative Director in February and previously wore custom versions of these sunglasses to the Met Gala and Cannes Film Festival.
Ray-Ban
image about A$AP Rocky's new Ray-Ban sunglasses collection. The Wayfarer Puffer frames come in seven colors and cost $202 each. The advertising campaign was photographed in Harlem using local residents as models. Rocky became Ray-Ban's Creative Director in February and previously wore custom versions of these sunglasses to the Met Gala and Cannes Film Festival.
Ray-Ban
image about A$AP Rocky's new Ray-Ban sunglasses collection. The Wayfarer Puffer frames come in seven colors and cost $202 each. The advertising campaign was photographed in Harlem using local residents as models. Rocky became Ray-Ban's Creative Director in February and previously wore custom versions of these sunglasses to the Met Gala and Cannes Film Festival.
Ray-Ban
image about A$AP Rocky's new Ray-Ban sunglasses collection. The Wayfarer Puffer frames come in seven colors and cost $202 each. The advertising campaign was photographed in Harlem using local residents as models. Rocky became Ray-Ban's Creative Director in February and previously wore custom versions of these sunglasses to the Met Gala and Cannes Film Festival.
Ray-Ban
image about A$AP Rocky's new Ray-Ban sunglasses collection. The Wayfarer Puffer frames come in seven colors and cost $202 each. The advertising campaign was photographed in Harlem using local residents as models. Rocky became Ray-Ban's Creative Director in February and previously wore custom versions of these sunglasses to the Met Gala and Cannes Film Festival.
Ray-Ban
image about A$AP Rocky's new Ray-Ban sunglasses collection. The Wayfarer Puffer frames come in seven colors and cost $202 each. The advertising campaign was photographed in Harlem using local residents as models. Rocky became Ray-Ban's Creative Director in February and previously wore custom versions of these sunglasses to the Met Gala and Cannes Film Festival.
Ray-Ban
image about A$AP Rocky's new Ray-Ban sunglasses collection. The Wayfarer Puffer frames come in seven colors and cost $202 each. The advertising campaign was photographed in Harlem using local residents as models. Rocky became Ray-Ban's Creative Director in February and previously wore custom versions of these sunglasses to the Met Gala and Cannes Film Festival.
Ray-Ban

Summary

  • Ray-Ban releases the Wayfarer Puffer sunglasses collection after A$AP Rocky wore custom versions at the Met Gala and Cannes Film Festival
  • The campaign features Harlem residents and local artists photographed in Rocky's neighborhood, reflecting his community ties as Creative Director
  • Seven colorways are available at $202 each, including red, pink, black, blue, green, yellow, and white options

The Wayfarer Puffer sunglasses have moved from red carpet exclusives to commercial release. A$AP Rocky, who became Ray-Ban's Creative Director in February, wore custom versions featuring 18-karat gold details, diamonds, and gemstones at major events this spring.

Ray-Ban appointed Rocky to the creative director position as part of their strategy to connect with younger consumers. His first project, the "Black Out Collection," established his approach to reimagining classic Ray-Ban designs.

The production versions differ from Rocky's custom pairs. Instead of precious metals and stones, the retail collection offers seven polished finishes. Color options include traditional black and white alongside red, blue, pink, yellow, and green variants.

The campaign photographs were taken in Harlem, where Rocky grew up. Local residents and artists appear alongside the rapper in the imagery. This casting choice reflects the collection's tagline: "Rooted in Harlem. Designed for the world".

Rocky first displayed the Wayfarer Puffer design at this year's Met Gala. His gold-accented version drew attention from fashion media and social platforms. The following week, he wore another custom pair to the Cannes Film Festival red carpet.

The inflated frame design represents a departure from standard Wayfarer proportions. Ray-Ban's design team worked with Rocky to develop the puffed silhouette while maintaining the model's recognizable shape elements.

Each pair retails for $202. The collection is available through Ray-Ban's direct channels and select eyewear retailers. The pricing positions the Wayfarer Puffer above standard Wayfarer models but below Ray-Ban's premium collaborations.

The Harlem setting for the campaign connects to Rocky's public persona and neighborhood advocacy. He has previously supported local businesses and community initiatives in the area.

Ray-Ban's collaboration with Rocky represents the brand's continued partnership strategy with cultural figures. Previous collaborations have included musicians, artists, and fashion designers across different market segments.

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Kristin Kaye

Kristin Kaye

Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.

Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.