Summary:
- ASICS and Cecilie Bahnsen released the GEL-QUANTUM 360 I sneaker on April 18 2026.
- The companies designed the shoe as a slip-on without laces.
- The sneaker costs 220 euros and features 360-degree GEL cushioning.
Cecilie Bahnsen and ASICS launched their newest collaborative shoe. The two brands released the GEL-QUANTUM 360 I sneaker on April 18 2026. You will notice the designers altered the standard silhouette to create a slip-on shoe. The brands removed the laces entirely. This design choice targets ease of wear for your daily routine. The lack of laces changes how you interact with your footwear daily.
The construction features a floral pattern woven directly into the upper material. This detail contrasts with the standard performance focus of ASICS. The shoe includes 360-degree GEL technology cushioning in the sole. ASICS developed this cushioning to absorb impact while you walk or run. The companies offer the shoe in two specific colors. You select between a solid black option and a soft pale pink. The pink version represents the first time the two brands produced a shoe entirely in this specific shade. Cecilie Bahnsen stated the pink color reflects the shared aesthetic the brands developed over time.
Cecilie Bahnsen operates as a womenswear label based in Denmark. The brand produces clothing and accessories for everyday wear. ASICS functions as a Japanese activewear company with a history of producing running shoes and sports apparel since 1949. Kihachiro Onitsuka founded the company in Japan. The brand name originates from a Latin phrase meaning a sound mind in a sound body.
The brands photographed the promotional campaign in Devon in the United Kingdom. The images feature model Florence Huntington-Whiteley inside her family home. The photographs show the model alongside her two dogs to reflect her personal routines. You see her wearing the shoes in a domestic setting rather than an athletic environment.
You purchase the GEL-QUANTUM 360 I sneaker through ASICS channels and select global retailers. The retail price for the shoe is 220 euros. The design requires no adjustments before you put the shoe on your foot. The lace-less construction provides a secure fit through the shape of the upper. The floral motif appears subtly across the fabric. The sole unit provides substantial thickness due to the integrated GEL technology. The design combines the technical components of running footwear with the visual elements of luxury fashion.
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