Summary:
- Bad Bunny releases his first signature sneaker with adidas Originals called BadBo 1.0
- The mid-cut design features leather and suede construction with brown and white colorway
- Initial release of 1,994 pairs sold out on dedicated website
The Puerto Rican artist has moved beyond collaborating on existing silhouettes to creating his own sneaker from scratch with adidas Originals. This marks a new phase in his partnership with the German sportswear brand.
Bad Bunny previously worked on multiple adidas models. His past projects included the Campus, Gazelle, and Forum Low. Those releases featured his personal touch on established designs. The new BadBo 1.0 represents something different. He built this sneaker from the ground up.
The timing aligns with his presence at the 2026 Grammy Awards. While the awards ceremony brought attention to his music career, the sneaker launch gave fans something tangible to connect with.
The BadBo 1.0 takes a mid-cut form. The construction combines leather and suede materials across the upper. A rubber sole provides the foundation. The design leans toward a substantial look rather than minimal styling.
The first colorway uses brown accents against a white base. Light blue details appear in specific spots. You'll find the Trefoil logo in this shade. The heel counter displays numbering in the same color.
adidas and Bad Bunny set up a dedicated website for the initial drop. They released exactly 1,994 pairs. This number references the year of his birth. The limited quantity created immediate demand. Every pair sold within hours of launch.
The exclusive nature of this first release follows a pattern you see across sneaker culture. Brands often test new models with restricted quantities. This approach builds interest before wider distribution begins.
More releases are planned. Future drops will bring additional colorways to the BadBo 1.0 lineup. The brand has not specified exact dates or how many pairs will be available in subsequent releases. They also haven't detailed which retailers will stock the shoe.
The sneaker sits within adidas Originals rather than the performance basketball or running categories. This placement makes sense given Bad Bunny's background and audience. His fans typically engage with streetwear and lifestyle fashion rather than athletic gear.
The collaboration extends a relationship that has proven successful for both parties. Bad Bunny brings a massive following across Latin America and beyond. adidas gains access to younger consumers who follow his music and style choices.
Other artists have signature shoes with major brands. Travis Scott works with Nike. Kanye West had a long run with adidas before that partnership ended. Pharrell Williams maintains relationships with multiple footwear companies. Bad Bunny now joins this group with his own distinct model.
The design language of the BadBo 1.0 suggests versatility. The color palette works with various outfits. The mid-cut height offers more coverage than low-tops without committing to a full high-top silhouette.
Pricing information has not been widely shared yet. Industry watchers expect the shoe to fall within the typical range for artist collaborations with major sportswear brands. That usually means somewhere between entry-level and premium pricing tiers.
The sneaker market continues to evolve. Artist-driven releases now compete with heritage models and technical innovations. Bad Bunny's entry into this space with a signature shoe reflects his cultural influence beyond music alone.
Staff
Casawi Magazine: based in Milan, we celebrate youth culture, creativity, and community across fashion, sports, music, art, design & more.
@casawi.magazine