[Beauty]

CHANEL LAUNCHES COCO MADEMOISELLE CRUSH ABSOLU

Chanel introduces Coco Mademoiselle Crush Absolu with Gracie Abrams. Read about the new fragrance notes, the bottle design, and the pricing.

This image details the launch of Chanel's new fragrance, Coco Mademoiselle Crush Absolu, featuring American singer Gracie Abrams.

Summary:

  • Chanel expands the signature fragrance line with Coco Mademoiselle Crush Absolu.
  • American singer-songwriter Gracie Abrams joins the brand as the face of the campaign.
  • Perfumer Olivier Polge developed the fragrance with amber, rose, and patchouli notes.

The Paris fashion house chose Gracie Abrams to represent the latest scent. Abrams brings a quiet, alternative pop sensibility to the Chanel universe. Known for Grammy nominations and understated style, the singer-songwriter reflects a modern shift for the brand. The partnership comes twenty-five years after the original fragrance debuted. This new campaign targets a generation looking for personal expression rather than traditional glamour. Abrams represents a raw, emotional lyricism, making the artist a natural fit for this sensory project.

In-house perfumer Olivier Polge composed the scent. Polge took the familiar structure of the 2001 classic and added depth. The formula opens with fresh notes of grapefruit and lychee. These top notes transition into a floral heart of rose and jasmine. The base relies on patchouli, vetiver, and vanilla to leave a lasting impression. Polge describes the creation as an intimate experience. The fragrance changes on the skin, adapting to the wearer. This formulation prioritizes depth over sweetness, creating a complex trail.

The packaging mirrors the scent profile. Chanel kept the clean geometric lines of the classic bottle, adding subtle contrasting details and a faceted cap. The new edition will hit shelves across Europe this season. Customers will find the fifty-milliliter bottle priced at €120, while the one-hundred-milliliter size retails or online for €170. These price points align with the luxury positioning of the collection.

Jacques Polge created the first Coco Mademoiselle scent in 2001. The collection grew over two decades to include Eau de Toilette, Eau de Parfum Intense, and L'Eau Privee. Each variation offered a different perspective on the original patchouli-citrus accord. Crush Absolu represents the deepest interpretation yet. By selecting Abrams, Chanel connects a heritage perfume line to contemporary music culture, bridging the gap between classical luxury and modern indie music. The campaign highlights a desire for authenticity in the luxury market.

Kristin Kaye

Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.

Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.

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