Acne Studios has unveiled its latest partnership, naming acclaimed singer-songwriter Charli XCX as the face of the brand's Spring/Summer 2025 campaign. The announcement comes as the two creative forces come together, showcasing their shared affinity for bold, uncompromising style.
The campaign, shot by American artist Talia Chetrit, offers an intimate glimpse into the life of the multifaceted performer. Charli XCX is featured wearing key pieces from the brand's newest collection, including the coated iridescent and painted trompe-l'oeil denim styles, as well as the latest season's accessories like the Multipocket and Bowlina bags.
The collaboration builds on Charli XCX's longstanding relationship with the label, having worn custom Acne Studios pieces during her recent "Sweat" tour with Troye Sivan. In a statement, the artist expressed her enthusiasm for the partnership, stating, "I've been wearing Acne Studios forever in my personal life and the brand has become a really important part of this album, too. I was wearing Acne Studios whilst I was writing this record and I've been wearing Acne Studios on stage throughout my tour. Their clothes are effortless and cool and always make me feel confident. It's a dream to work with the Acne Studios team."
Acne Studios' Creative Director, Jonny Johansson, echoed the sentiment, highlighting Charli XCX's ability to seamlessly blend the underground and mainstream, pushing boundaries in an authentic way. "What's fascinating about Charli is how she blurs the lines between underground and mainstream, pulling these worlds together rather than apart, which speaks to me. She makes pop music, but she also has something pretty punk about her. Her influence is a bit like a mood shift – ultimately, she makes space for artists to be a bit more daring, and that's exciting".